ASICS Warns Australia's Movement Levels Will Push Half the Population Into 'Endangered' or 'At Risk' Territory by 2035

Ahead of World Mental Health Day, athletic brand ASICS has issued a conservation warning regarding movement levels in Australia. The announcement comes in response to new research revealing that Australians report spending approximately 85 percent of their waking hours completely sedentary, with almost half of the country's population currently failing to achieve recommended physical activity guidelines.^[1][2][3]

Under the findings, 47 percent of Australians are currently classified as either 'At Risk' or 'Endangered' in terms of daily movement. ASICS projects that these levels will continue to deteriorate over the next decade. By 2035, the proportion of the population falling into the At Risk or Endangered categories is expected to jump from 47 percent to 54 percent, a demographic shift representing an estimated 13 million Australians.^[1][2][3]

To bring public attention to the escalating issue, ASICS has released a new nature-inspired documentary titled Human Nature. Narrated by award-winning actor Sigourney Weaver, the production explores how contemporary environments and modern-day habitats are quietly changing and diminishing the way human beings move throughout their everyday lives.^[1][2][3]