ISEHAN's "KISSME Heroine Make" Eye Makeup Sales on Amazon U.S. Increase by 150% and Google Search Volume Surges by 5,000%
Japanese cosmetics brand KISSME Heroine Make recorded a 150% surge in Amazon U.S. sales and a 5,000% spike in search volume amid growing interest in long-lasting beauty products.
Japanese cosmetics manufacturer ISEHAN Co., Ltd. is experiencing substantial growth in the United States market for its leading J-Beauty line, KISSME Heroine Make. Sales volume for the brand on Amazon U.S. rose by 150% in June 2026 compared to June 2025, led by its flagship product, KISSME Heroine Make Long/Volume UP Mascara Super WP N.[1][2]
The brand also recorded a sharp rise in digital interest over the second quarter of 2026. Google search volume for KISSME Heroine Make jumped by more than 5,000% between April and June 2026 compared to the same period in 2025.[1][2]
The growing momentum and brand awareness in the U.S. come amid rising consumer demand for long-lasting beauty cosmetics. Shoppers are increasingly prioritizing durability and functionality, driving heightened interest in products engineered to last over an extended period of time.[1][2]
