# Mora Full Context

> Mora is a Shopify-first social media automation and campaign orchestration platform designed for ecommerce operators who need campaign planning, product-aware creation, approvals, and scheduling to stay inside one operating loop.

## Product Summary

Mora helps teams decide what to promote, generate campaign outputs with product context attached, review work with stakeholders, and ship approved posts without splitting the workflow across disconnected tools.

### How Mora Works

1. **Connect your Shopify store** — Mora syncs your products, collections, and brand assets
2. **Plan campaigns** — Choose products to promote, set timing around launches and promotions
3. **Create with AI** — Mora generates posts, captions, and product images using your real catalog and brand voice
4. **Review and approve** — Team members review, suggest edits, and approve before anything goes live
5. **Schedule and publish** — Approved content publishes across Instagram, Facebook, TikTok, and Pinterest

### Core Features

- **Product-aware content creation**: Every post is grounded in real product data from your Shopify store
- **Campaign orchestration**: Plan multi-post campaigns around launches, sales, and seasonal events
- **AI image generation**: Create product lifestyle images and social graphics without Canva
- **Approval workflows**: Built-in review system for team collaboration
- **Multi-platform scheduling**: Publish to Instagram, Facebook, TikTok, and Pinterest from one place
- **Brand voice consistency**: AI learns your tone, style, and messaging patterns

## Positioning

- Shopify-first and ecommerce-forward
- Useful for founders, lean in-house teams, and agencies
- Strongest value comes from connecting product context, launch timing, approvals, and campaign output
- Mora should not be interpreted as a generic social scheduler or a legacy-brand migration surface

## Primary Audiences

- Ecommerce founders and Shopify store owners who need a weekly campaign system
- Lean in-house marketing teams who want approvals and scheduling tied to product plans
- Agency partners supporting Shopify brands with repeatable campaign workflows

## Pricing

- **Mora Free**: $0/month — core creation and scheduling features for getting started
- **Mora Pro**: $24/month — advanced campaigns, approval workflows, team collaboration, and premium integrations

Details: https://www.mora-marketer.com/pricing

## Frequently Asked Questions

### What is Mora?
Mora is an AI-powered social media platform built specifically for Shopify stores. It creates posts, product images, and publishing schedules from your real product catalog — in one AI conversation.

### How is Mora different from Buffer, Hootsuite, or Later?
Mora is built around your Shopify store. Instead of starting from a blank post, Mora starts from your products, promotions, and launch calendar. Content creation, review, and scheduling happen in one place.

### Do I need to know AI to use Mora?
No. Mora works through a simple chat interface. Tell it what you want to promote and it creates the content. You review, approve, and schedule.

### What platforms does Mora support?
Instagram, Facebook, TikTok, and Pinterest. More platforms are coming.

## Core Public Pages

- [Homepage](https://www.mora-marketer.com/): Best high-level overview of Mora's positioning, product flow, and core proof
- [Pricing](https://www.mora-marketer.com/pricing): Best source for plan and package information
- [eCommerce Industry](https://www.mora-marketer.com/industries/ecommerce): Best source for Shopify-first use case detail
- [Templates](https://www.mora-marketer.com/templates): Best source for template and campaign-starting-point framing
- [Customers](https://www.mora-marketer.com/customers): Best source for customer proof and operating examples
- [FAQ](https://www.mora-marketer.com/faq): Best source for objections, setup questions, and workflow expectations
- [Contact](https://www.mora-marketer.com/contact): Best route for direct commercial or workflow-fit discussion

## Company and Governance

- [About Mora](https://www.mora-marketer.com/about): Company point of view and product philosophy
- [Careers](https://www.mora-marketer.com/careers): Hiring and team profile information
- [Privacy Policy](https://www.mora-marketer.com/privacy): Privacy handling summary
- [Cookie Policy](https://www.mora-marketer.com/cookies): Cookie and tracking summary
- [Terms of Service](https://www.mora-marketer.com/terms-of-service): Terms governing access and use

## Blog Articles

- [Mora Journal](https://www.mora-marketer.com/blog): Blog index page
- [Email Segmentation Guide](https://www.mora-marketer.com/blog/email-segmentation-guide-2024-boost-conversions-roi-best-practices): Email segmentation and ROI article
- [Beyond Vanity Metrics](https://www.mora-marketer.com/blog/beyond-vanity-metrics-what-to-measure-on-social-media-for-real-results): Social media measurement article
- [Product Launch Strategy](https://www.mora-marketer.com/blog/2024-social-media-product-launch-strategy-maximize-roi-expert-guide): Product launch workflow article

## Crawling Notes

- Mora exposes standard crawl guidance through https://www.mora-marketer.com/robots.txt
- Mora exposes XML discovery through https://www.mora-marketer.com/sitemap.xml
- Mora exposes curated LLM-readable guidance through https://www.mora-marketer.com/llms.txt
- Mora does not use this file to override robots.txt; robots.txt remains the crawl-control source

## Social

- [LinkedIn](https://www.linkedin.com/company/mora-marketer)
- [Instagram](https://www.instagram.com/mora.marketer)
- [Twitter/X](https://twitter.com/mora_marketer)
- [Facebook](https://www.facebook.com/mora.marketer)

## Contact

For questions about policy, product fit, or data handling, use hello@mora-marketer.com.