botanica
botanica Blood oranges and lemons off the Thursday cart. The winter tonic gets bottled Monday.
Thursday at 9:00 AM
Mora is your content agent for everything you post.
It plans the week, writes in your voice, and shows you what worked.
Join waitlistShow me how
app.mora-marketer.com
Vertical 9:16 portrait of an athletic tennis player holding the tennis racket featured in the product reference image while standing on an outdoor hard tennis court. The player is holding the racket naturally toward the camera, smiling in an authentic UGC smartphone style. Bright morning sunlight, soft depth of field, real court background. NO TEXT, NO WORDS.
Mora Pro
The standard we hold your content to.
Made with Mora.
Every image in this strip came out of Mora, ready to post.
made with mora · Marble Hands
made with mora · Coral Bouquet
made with mora · Desert Dusk Walk
made with mora · Cobalt Vase
made with mora · Jewelry Silk
made with mora · Cafe Crowd
made with mora · Market Citrus
made with mora · Butter Hoops
made with mora · Linen Flat Lay
made with mora · Cobalt Clothesline
made with mora · Linen Menswear
made with mora · Old Money Coast
made with mora · Flash Hedge Silk
made with mora · Golden Square
made with mora · Apothecary Shelf
Paste your website once.
Mora reads it back as a brand kit: your archetype, your voice, your palette, the pillars you post about.
See what Mora reads off your siteSample brand kit
Aesop
Archetype
The Sage
Voice
Considered, unhurried, precise.
Palette
Pillars
Botanical sourcing · Ritual and routine · Store as sanctuary
What comes back is a post, not a picture.
Written in your voice, sized for the platform, and waiting in your calendar until you approve it.
See how a post gets madeOne product photo in. A week of content out.
This is one real run, start to finish. Nothing here was staged for the website.
See how this works for a Shopify store01
Start with the product you already sell
Drop in the same flat catalogue shot that sits on your storefront. Nothing to book and nothing to brief.
02
Anchors
- Add Product
- Add Face
- Add Style
The UGC 3-Step Viral Hook
30-second script and a 9:16 reference frame, generated and held for your approval.
Approve above to continue, or type to redirect…
Tell Mora the angle
Anchor the product in the chat and pick a look. Mora writes the script, generates the reference frame, and waits for your approval before it spends anything else.
03
Get a post you would actually run
A finished 9:16 frame, on a real court, in your brand’s register. Approve it and Mora animates it into a six-second reel.
One number that tells you whether the week is working.
Mora scores the business every morning before you are up, and shows you what the score is made of. Not a vanity metric, and not a grade against other brands.
Business health
Last 7 days vs your rolling baseline · Last synced Jul 26
Rolling baseline 75
- Reach & engagement87+12
- Consistency68-7
- Operations90+15
- Revenue750
Bar length is distance from your baseline, teal above and slate below. On the right, the pillar score and then that distance in points.
Measured against you, not a peer rank. Each pillar is compared to your own rolling baseline. If you do not sell on Shopify, the revenue pillar is left out of the score entirely rather than counted as a zero.
Real figures from a single connected Mora account, the founder's own, on 26 July 2026. Not a customer result and not an average.
See where store revenue first came from.
When Shopify reports the source, Mora groups order revenue by first-touch channel. This is a real store snapshot—not a claim that one post caused one sale.
Revenue by first-touch channel
$17,998.80
24 orders across 5 channels
- Direct$10.5K14 orders
- Instagram$2.2K3 orders
- Google$2.2K3 orders
- Facebook$1.5K2 orders
- TikTok$1.5K2 orders
First-touch attribution from a connected Shopify store.
Followers
339
across connected platforms
Reach
1.3K
accounts reached
Engagement
301
likes, comments, and shares
Know exactly who you're reaching.
Mora reads the real audience your connected platforms already report: the ages, places, and roles behind every follow.
Audience by age
65.9% are 25–34
4.9%
18–24
65.9%
25–34
18.1%
35–44
4.4%
45–54
4.4%
55–64
2.4%
65+
Gender split
205followers
- Male45.4%
- Female33.2%
- Unknown21.5%
Where your audience is
- 1United States62.4%
- 2India5.4%
- 3United Kingdom4.9%
- 4Pakistan3.9%
- 5Nigeria2.9%
- 6Canada2.4%
Who follows your brand on LinkedIn
Seniority
- Senior40%
- Entry25.5%
- Owner10.9%
- Director9.1%
Industry
- Software Development16.7%
- Business Consulting and Services8.3%
- IT Services and IT Consulting6.7%
- Advertising Services5%
Job function
- Business Development20.8%
- Marketing15.1%
- Sales15.1%
- Operations11.3%
Company size
- 51–200 employees30.6%
- 11–50 employees16.3%
- 10,001+ employees16.3%
- 1,001–5,000 employees14.3%
Instagram audience demographics from a connected account · LinkedIn from a connected company page.
Comments come back to the post that caused them.
Instagram and Facebook comments sync into one queue every six hours, each with a reply already drafted in your voice. You edit it, ask for another pass, or send it yourself. Nothing goes out without you.
See what each plan includesConnects to the nine tools your store already runs on
Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, Google Business, Google Analytics, Shopify, all connected in one place.
Contact usThe honest numbers.
What Mora actually connects to, and what it can publish, in real numbers.
Integrations Mora connects to
Platforms Mora can publish to directly
To start, on the Mora Free plan
From the people who tried it first.
Real words from Mora's Product Hunt launch.
See what's real before launchIt helps me to reach out with my content to a wider audience on social media platforms. It's easy to use, and it automates the posting task.
AZ
Awais ZakiProduct Hunt review
Frequently asked questions
Everything you need to know before you start.
Not sure if Mora is right for you? Join the waitlist and see it first.
Getting started
No. Shopify integration gives Mora access to your real product catalog, which makes content generation much faster and more specific. But solo creators, personal brands, and coaches who do not sell on Shopify can connect Mora to their content brief and brand voice instead.
Yes. A solo founder can run the weekly plan alone, and a growing brand can use the same setup for approvals, creative review, and scheduling. The point is one shared workspace — not a different product for every company size.
Enough to give Mora what it needs, not enough to slow you down. The core setup is your store, your brand voice, and the product or promotion you want to focus on first.
Creating content
Both. Mora is designed to start from the product, the promotion window, and what your store needs to sell before generating anything — so the content has a real reason to exist.
Scheduling tools like Buffer assume you already have the content — you bring the post and they publish it. Mora writes the post for you first. You describe what you want to promote, Mora drafts the captions, generates the images, and puts everything on the calendar. Buffer handles one step in that chain. Mora handles all of them.
Yes. Mora generates product lifestyle images and social graphics as part of the same conversation where you write your captions. You do not need a separate design tool. For Shopify brands, images can reference specific products from your catalog.
Only if you schedule them yourself. Anything drafted by a teammate holds in a pending-review state until the account owner approves it. That's enforced in the database, not by convention.
Data, billing, and pricing
The scan reads your public pages once, extracts brand facts (colors, tone, mission, products), and stores them in your brand kit, which you can edit or delete anytime. Mora never crawls behind logins, resells scan data, or retrains models on your site.
Mora is built Shopify-first and follows Shopify's app billing rules. You'll see plans and charges where you expect them, alongside your other apps. Pricing is public: free to start, paid tiers at $20 and $45.
Start with Free, then move to Pro when you need more publishing depth, stronger reporting, and a more consistent weekly posting routine.
Not sure if Mora is right for you? Join the waitlist and see it first.
Be first in line.
Join the waitlist and you'll get first access when we open. One email, no spam.
Join waitlistSee Pricing
