AI disclosure

What we use AI for

Mora uses AI in two places. In the product, it drafts posts, captions, images and video for your own channels. In Mora Discover, the public news feed, it does three things: cluster duplicate coverage of the same story across sources; synthesize a single read per cluster; and rewrite headlines for clarity when a source headline is misleading or paywall-locked.

The model behind Discover synthesis is Google Gemini, run with a custom prompt that requires source attribution on every paragraph and refuses to synthesize on thin or contradictory clusters.

Content generation models

The content Mora drafts for your own channels is made with a separate set of models from the Discover pipeline described below. Images come from Gemini 3.1 Flash Image by default and Gemini 3 Pro Image for realism templates and multi-reference work. Background replacement runs on Flux Kontext. Video comes from Veo 3.1, with a faster variant on lower tiers. Captions and chat run on Gemini text models. Nothing Mora drafts publishes to Instagram, Facebook or LinkedIn on its own: every post stays a draft until you schedule it or approve it.

What humans do in Discover

Justin Tomlinson, Mora's co-founder and CEO and the editor of Discover, runs the editorial layer. He defines the synthesis prompt and updates it. He sets the source-quality bar and enforces it. He runs a daily review pass on a random sample of published output. He files corrections when synthesis misattributes a claim or misreads a primary source. He re-tunes the prompt every couple of weeks based on what the review pass surfaces. Justin's byline appears on every Discover article because he signs off on the editorial pipeline that produced it.

Hand-written content includes the topic-page introductions on Discover (one per topic, written by Justin), this disclosure, the editorial policy, and the methodology page.

What AI does not do in Discover

AI does not pick which sources to ingest. That source list is curated and editable. AI does not write the topic-page introductions. AI does not auto-publish corrections. When the synthesis prompt fails its own attribution check or flags low confidence, the article is held back, not published with a hedge.

Why we disclose this

Store owners write posts from what they read in Discover, so they should know which parts a model wrote and which parts a person checked. The feed is written by a model and supervised by a person, in the ways listed above.

Discover models

• Synthesis: Google Gemini
• Headline rewrites: Google Gemini
• Clustering: Google Gemini embeddings

Contact

Questions about AI use in Mora's pipelines, requests for additional disclosure, or suggestions on the disclosure language above: hello@mora-marketer.com with subject line “AI disclosure”.