Question 1

Who is Mora built for?

Accepted Answer

Mora is built for Shopify brands, agencies, and lean in-house marketers who want an easier way to plan, create, and publish social media content consistently.

Question 2

Do I need to replace my existing tools?

Accepted Answer

No. Mora works best when it replaces the stack you already use: ChatGPT, Canva, and a separate scheduler. It brings those into one place.

Question 3

Is there a free trial?

Accepted Answer

No — Free is a forever plan, not a trial. Stay on it as long as it fits how you create content, and move to Core when you need more output volume and approval control.

Question 4

Can agencies run multiple client accounts?

Accepted Answer

No. Every Mora plan today — Free, Core, and Pro — covers one brand. If you're running multiple client accounts, each one needs its own Mora account for now.

Question 5

Do you provide onboarding help?

Accepted Answer

Yes. Brands and agencies can get setup support to build out their content process, approvals, and posting schedule inside Mora.

Question 6

How does billing work with Shopify?

Accepted Answer

Mora is built Shopify-first and follows Shopify's app billing rules. You'll see plans and charges where you expect them, alongside your other apps. Pricing is public: free to start, paid tiers at $99 and $229.

Question 7

How long does onboarding take?

Accepted Answer

Most Free accounts are up and running the same day. Pro takes a little longer if you are setting up team approvals and connecting more of your accounts.

Question 8

Can I bring in my existing brand and product info?

Accepted Answer

Yes. Bring your brand voice, product catalog, and current promotions. Mora creates content from what you actually sell instead of from a blank page.

Question 9

Can I customize how Mora works for my team?

Accepted Answer

Yes. On Core or Pro you can turn on approval for a teammate in Team settings and pick the schedule that fits your week. Once that's on, anything they draft holds for your review before it publishes.

Question 10

Can I switch plans later?

Accepted Answer

Yes. You can move up a plan any time as you add seats, publishing volume, or more reporting.

Question 11

Is annual billing discounted?

Accepted Answer

Yes. Paying yearly lowers the monthly price on Core and Pro by up to 18%. Free stays free either way.

Question 12

How do I decide between Free and Pro?

Accepted Answer

Start on Free for a single brand or store. Move to Core when you want more posts, more seats, and a review step before anything publishes.

Pricing for Shopify brands that want consistent weekly posting

What changes as your team and publishing needs grow

FAQs

General

Setup

Billing