About

Shopify AI marketing that helps brands sell more products.

Mora is an AI marketing platform built around your real Shopify catalog. Plan campaigns, create posts and product images, run team approvals, and schedule publishing in one conversation.

#3 Product of the Day on Product Hunt Harvard Innovation Labs Google for Startups

Hand-drawn illustration of the Mora team working together

Our mission

Give every independent brand the creative output of a premier marketing agency. Most Shopify founders know social matters, but they do not have a full content team, a full design team, and extra hours every week. They are trying to run the business and market it at the same time.

Mora makes great content the default, not the bottleneck. Instead of bouncing between ChatGPT, Canva, and scheduling tools, teams can run strategy, posts, visuals, approvals, and publishing in one workflow tied to their real catalog. The goal is simple: less tool management, better content output, and more time focused on growth.

Core values

These principles shape what we build, who we build it with, and how we ship.

Shopify-first, always

Mora is built around your actual products, collections, and offers, not generic prompts. Content reflects what you sell and when you sell it.

One workflow, end to end

Plan, create, review, and schedule in one place. No exporting drafts, no tool-juggling, no broken approvals.

Opinionated by design

We choose defaults that help ecommerce teams publish under real pressure, with fewer knobs and faster decisions.

Built with operators

Mora is shaped by founders, in-house marketers, and agency partners who run Shopify campaigns every day. Their feedback drives the roadmap.

Leadership

Founded in Boston by operators who have run Shopify campaigns at scale, and who care about the day-to-day reality of ecommerce content operations.

Justin Tomlinson

Co-founder & AI Systems Lead

Justin built Mora after seeing the same pattern across small ecommerce teams: great products, but no practical way to run consistent social marketing without stitching together too many tools. After leading marketing work in the nonprofit world and seeing how hard it is to stay creative while shipping weekly, he started building Mora at Harvard Innovation Labs as a business student with a deep focus on product and AI. Today he works with Shopify founders to turn catalog data into strategy, posts, visuals, and publishing workflows that actually scale.

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Clayton Walker

Co-founder & Growth Operations

Clayton leads growth operations and customer rollout at Mora, turning strategy into repeatable execution. He works closely with founders and in-house teams to build publishing systems that improve consistency, speed, and measurable revenue outcomes.

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Nick Kosmos

Sales Team Lead

Nick leads partnerships and revenue at Mora, advising high-growth Shopify brands on how to connect social strategy to real commercial outcomes. He helps teams roll Mora into live workflows with clear adoption plans, accountability, and KPI ownership.

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