Mora drafts a store's weekly posts and ads from its own catalog and what sold. The owner approves each one before it publishes or spends.
Mora is for a business that already pays for ads and has nobody whose job is marketing. Shopify stores come first. The owner writes posts between orders, moves between ChatGPT, Canva and a scheduler, and the ads keep running on old copy.
Mora connects to the store and its accounts, drafts posts from the products that sold, and writes ad copy for Meta, Google and LinkedIn from one brief. Everything waits for the owner. Ads are saved switched off, and nothing spends until the owner turns it on.
We are a small team in Boston, working out of Harvard Innovation Labs.
Co-founder & CEO
Justin leads product and engineering, and writes most of Mora’s code. Before Mora he ran marketing at The Underdog Foundation in Denver, pairing small businesses with marketing professionals. He is finishing a master’s in Management at Harvard.
Co-founder, creative and partnerships
Clayton leads creative and partnerships. He has produced video and motion graphics for businesses for more than ten years. At Mora he owns the ad and video creative, billing, and the Shopify and LinkedIn partner programs.
Sales Team Lead
Nick leads sales and partnerships, working with Shopify brands on how their social ties to what they sell.
The free plan takes no card. New Shopify stores connect when the App Store listing is approved, and the waitlist gets the install link first.
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