Mora is your content agent for everything you post.

It writes and publishes your posts, runs your ads, and gets better every week.

The standard we hold your content to.

Marketing never stops. Mora keeps it running.

Posts on every network, ads on Meta, Google and LinkedIn, and a look at every campaign each morning. Mora does the work; you see what it did.

Sample: a month of Northcourt's posts and ad runs on Mora's publishing calendar

This weekRunningSample

Published this week's posts to Instagram, Facebook, LinkedIn and XMon to Fri
Your LinkedIn agent posted twice, on what's new in padelTue, Thu
Made new ads for Meta, Google and LinkedIn from an ad you savedThu
Stopped paying for searches that brought clicks and no salesFri

Needs youNothing this week

Every product. Posted all week, on its own.

Mora writes the Instagram, Facebook, LinkedIn and X posts in your voice and publishes them on the days your customers are scrolling.

Mon
Instagram
The pleated court skirt is back, in stone. $72.
✓ Posted 9:00 am
Tue
Facebook
Cold mornings at the club, sorted. Cable cardigan, $96.
✓ Posted 10:00 am
Wed
LinkedIn
Why our club duffel is made to outlast the season.
✓ Posted 8:30 am
Thu
Instagram
Fresh cans, shipped the day you order.
Posting 9:00 am
Fri
X
Two rackets and a change of shoes, in one bag.
Posting 11:00 am

Sample store.

Meet Lop. Become the voice of your field.

Lop researches the topics you want to be known for, finds the stories worth a take, writes in your voice with your views, checks every fact against its sources and posts to LinkedIn and X. Every day.

Topics you want to be known for

Padel
Club tennis
Coaching
Court design
Tennis retail
Junior programs

Researched your topics, Completed48 stories from the last four days, plus the link you sent
Found the story worth a take, CompletedClubs short of padel coaches, carried by 5 outlets
Took your view, CompletedArgued from your note: coaching sells more rackets than ads do
Wrote it and checked every fact, CompletedEach claim matches its source
Posted to LinkedIn and X, Completed9:12 am, the slot your audience reads

Posted

Dana WhitfieldFounder, Northcourt · 9:12 am

Every club we supply is asking the same question this fall: who is going to coach padel? The courts went in faster than the coaches did. Here is what we have been telling them.

Clubs race to find padel coaches as new courts openRead in 3 news sources this morning

See an ad you love? Mora makes yours, for every channel.

Your ad library follows what the brands you admire are running, videos included. Save one, and Mora writes your versions for Meta, Google and LinkedIn.

Your ad libraryAds the brands you follow are running now

Babolat
Meta Ad Library · 2d · 0:34
lululemon
Meta Ad Library · 8d · 0:15
Saved
Wilson
Meta Ad Library · 1d
Wilson
Meta Ad Library · 3d · 0:42
Wilson
Meta Ad Library · 1d

A player lunging on a green court — Meta ad

control racket for clay

Your ads, adjusted daily. Money follows what sells.

Fall courts · MetaDone, 6:02 am

Moved $15 a day to the ad that's selling.

“Power without losing control” sold more for less all week. “Made for hard courts” slowed down, so the money follows the racket.

Power without losing control
~~$20~~ $35 a day
Made for hard courts
~~$20~~ $5 a day

Retired an ad that stopped sellingWrote a fresh version for tomorrow

Inside your $60 daily limitSampleUndo

Shifts budgettoward the ads that sell, every morning.
Retires what isn't sellingbefore it spends much more.
Writes fresh versionsbefore the old ones wear out.

Every week it learns. Every week the ads get better.

What sold, what didn't, which words and photos worked. Mora keeps every lesson and builds next week's ads from them.

Week 1
Northcourt · SponsoredMade for doubles.
Learned: one player, up close, beats a pair.
Week 2
Northcourt · SponsoredCut to move. Made for third sets.
Learned: the fabric sells it, so show it up close.
Week 3
Northcourt · SponsoredBreathable, quick to dry, cut to move.
Running now: close up, fabric first.