Product Launch Campaigns
Shopify brands struggle to coordinate social content around product launches. Timing, messaging, and platform coverage fall apart across disconnected tools — someone is writing captions in Google Docs, someone else is manually scheduling posts, and by launch day the campaign feels reactive instead of planned.
How it works
A repeatable workflow built around your Shopify store.
Select the product you are launching
Pick the product directly from your Shopify catalog. Mora pulls in the title, description, images, price, and any active discount codes — no copy-pasting required.
AI generates a full launch campaign
Mora creates platform-specific content for Instagram, Facebook, TikTok, and Pinterest: captions, hashtags, and calls to action all informed by your actual product data and brand voice.
Team reviews and refines content
Collaborators review every draft before it goes live. Leave comments, request edits, or approve posts in one place — no back-and-forth over email or Slack.
Schedule across platforms in one pass
Set launch timing once. Mora handles staggered scheduling across channels, so teaser posts, launch-day content, and follow-up posts all go out at the right time.
Launch day runs on autopilot
Approved posts publish automatically on schedule. Your team can focus on customer responses and real-time engagement instead of manually publishing content.
Before and after Mora
What changes when your workflow is built around your Shopify catalog.
Writing captions in a shared Google Doc, copying them into each platform manually, and hoping everyone posts on time.
Mora drafts the full campaign from your product data. Review once, schedule everywhere.
Inconsistent messaging across platforms because each person wrote their own version of the launch copy.
All platform content is generated from the same product context and brand voice, keeping the campaign unified.
No way to preview the full launch campaign before it goes live — only seeing individual posts one at a time.
Review every post in the campaign together before approving, so nothing launches out of sequence.
Frequently Asked Questions
Ready to run this workflow for your store?
Start free and see how Mora fits your existing process. Most teams are up and running within a single campaign.