Check every claim yourself.
The figures on this site come from a real connected Shopify store. Below are that store's data, the platforms Mora connects to, and the rule Mora follows before it says anything about your products.
Connections
3 publish · 8 read
Publishes to
Publish and measure Instagram content
Publish and manage Facebook Pages
Publishes to your profile and Pages
Reads your store
Shopify
Sync products, orders, and revenue
Google Analytics
Understand website traffic and audiences
Reads your ads and channels
Google Ads
Track spend and campaign performance
Meta Ads
Measure paid campaign performance
LinkedIn Ads
Connects your ad account
Track boards, pins, and performance
TikTok
Connects your account; publishing is not open yet
Slack
Send links and files to Sources
Six things you can check yourself.
- Publishing and connections
- Mora publishes to Instagram, Facebook and LinkedIn. It connects to 11 services in all; the rest read your store and your analytics in and do not post. These are tools Mora plugs into, not brands using it.
- Real store data
- The revenue-by-channel figures on the home page, and below, come from the founder’s own connected Shopify store: one real store, first-touch attribution, what any store sees once it connects. Not a customer result and not an average.
- See the figures below
- Audience analysis
- Each connected account gets the breakdown its platform reports: age, gender and geography for Instagram, professional splits for a LinkedIn page, geography for Shopify. A dimension a platform does not return is left out rather than estimated.
- See what Mora reads
- Claims need order data
- Mora will not call a product a best seller unless your last 60 days of orders say so. Without qualifying orders the claim stays out of the caption, and an idea without a traceable source does not get a card on the board.
- See it on a Shopify store
- What this page leaves out
- There are no customer logos, invented quotes or padded review counts on this site. When real customer case studies exist they go here with names attached.
- Read the editorial policy
One number that tells you whether the week is working.
Mora scores the business every morning before you are up, and shows you what the score is made of.
Business health
Last 7 days vs your rolling baseline, 26 July 2026
Rolling baseline 75
- Reach & engagement
8787 +12+12 - Consistency
6868 -7-7 - Operations
9090 +15+15 - Revenue
7575 00 - Paid results
Added to the score after these figures were taken; not scored here.
Not scored
Bar length is distance from your baseline, blue above and slate below. On the right, the pillar score and then that distance in points.
Measured against you, not a peer rank. Each pillar is compared to your own rolling baseline. If you do not sell on Shopify, the revenue pillar is left out of the score entirely rather than counted as a zero.
Real figures from a single connected Mora account, the founder's own, on 26 July 2026. Not a customer result and not an average.
See where store revenue first came from.
When Shopify reports the source, Mora groups order revenue by first-touch channel. Attribution is by channel, never a claim that one post caused one sale.
Revenue by first-touch channel
24 orders across 5 channels
- Direct
$10.5K$10.5K 1414 orders - Instagram
$2.2K$2.2K 33 orders - Google
$2.2K$2.2K 33 orders - Facebook
$1.5K$1.5K 22 orders - TikTok
$1.5K$1.5K 22 orders
First-touch attribution from the founder's own connected Shopify store, 26 July 2026. Not a customer result and not an average.
Followers
across every connected platform, 26 July 2026
Reach
accounts reached, 26 July 2026
Engagement
likes, comments and shares, 26 July 2026
Join the first stores.
Waitlist members get the install link first. The first stores' results go on this page, with names attached, and nothing before then.