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Marketing reads for Shopify brands

Practical marketing guidance for Shopify brands — from launches and promotions to weekly posting and social content.

A Shopify store owner packaging products in a bright clean studio, editorial photography
Marketing

How to Turn One Product Into 10 Social Media Posts

Most Shopify store owners shoot product photos once and post them once. That's a lot of effort for a single piece of content. The good news: every product you sell contains far more content than you're currently extracting from it.

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A Shopify store owner packaging products in a bright clean studio, editorial photography
Marketing

How to Repurpose One Piece of Content Across Multiple Platforms

Running Instagram, TikTok, Pinterest, and Facebook as a solo Shopify store owner sounds like a full-time job on its own. It doesn't have to be. The reason most store owners burn out on social media is that they treat each platform as a separate content machine. That means four times the ideation,...

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