Mora and Shopify's own AI.
Shopify's AI helps run your store and runs your paid campaigns. Mora drafts and posts the content, when you say so. Alongside, not instead: here is what each one does, what Mora adds for a store that posts, and the simplest way to use both.
What Shopify gives every merchant.
- Sidekick drafts
- An assistant inside your Shopify admin that answers questions about the store and drafts copy, product descriptions and emails in the voice of a designer, writer or marketer. It is included with Shopify.
- Campaign Autopilot runs paid
- Runs Meta, Microsoft, Shop Campaigns and Shopify email from the product images you already have, in early access since June 2026, and Shopify says it is not generating AI creative. Approval is a setting you choose. Free on paid Shopify plans.
- Tinker makes images and video on your phone
- A free phone app with more than a hundred image and video tools for product shots and clips. It does not post anywhere.
- The Growth tab shows where orders came from
- Channel attribution for every merchant, inside Shopify, at no cost.
Shopify features as described on shopify.com, checked October 2026.
What Mora adds for a store that posts.
- A calendar, and publishing to four platforms
- Drafts sit in next week’s calendar and publish to Instagram, Facebook, LinkedIn and TikTok when you schedule them. Nothing posts on its own, and a teammate’s draft waits for your review until you mark them trusted.
- Drafts from your catalog and the products that sold
- Any product in your catalog is one click from a post. Mora reads your last 60 days of orders and will not call a product a best seller unless those orders say so.
- Your own product photo, when a post starts from a product
- When a post starts from a product, its photo is the anchor for the image and clip Mora makes, so what comes back looks like the thing you sell.
- Reads your Google, Meta and LinkedIn ad results
- Ad results from all three in one table, with an audit over windows up to a year that points out what to look at. Mora reads your ad accounts; it does not run your ads.
- Images saved back to the product
- An image Mora makes for a product can be pushed to that product in Shopify, which is why the install asks for write access to products.
Ad performance
2 campaignsWinter Tonic · Search
Won 42% of available impressions, losing 52% to ad rank. Ad rank is the binding constraint, not budget.
| Campaign | Spend | Results | ROAS | CPA |
|---|---|---|---|---|
| Winter Tonic · SearchActive8 results · 3.2x ROAS · $368.13 CPA | $2,945 | |||
| Apothecary retargetingActive12 results | $1,180 |
Daily spend
The campaign table in the app's own design, with the app's sample campaigns. Not a customer's account.
Use Autopilot for paid. Mora covers the organic side.
Let Campaign Autopilot run your paid campaigns from the product images you already have. Give Mora the same catalog and it drafts posts from it, with your product photo in each image made from a product, and waits for you to schedule them.
Mora then reads the results from Google, Meta and LinkedIn and tells you what is wrong in plain words. It will not touch a budget.
See Mora on a Shopify store