mora
mora Blood oranges and lemons, straight off the Thursday cart. The Winter Tonic gets bottled Monday.
Preview
You should never open a blank calendar.
Mora assembles a board of post ideas every morning from what is actually happening around your store. Pick one and it comes back as two versions for each platform you post to, caption and image, waiting for your approval.
Sample boardThursday
Weather
First cold snap of the season
Lows near freezing Thursday. Lead with the heavier knits.
Your catalog
Ribbed wool crew, restocked
Back in three sizes after eleven days out of stock.
Discover
Wool prices are in the news again
A sourcing story your customers are already reading.
Top performer
The care-guide post, again
Your best-saved post last month. Worth a second angle.
Keep three ideas and the news lane starts leaning your way. Illustrative board; sources and post count are real.
Six of the signals Mora reads before it suggests anything.
- The weather where you actually sell
- A cold snap on Thursday is a reason to lead with the heavier knits. Mora reads local conditions and turns them into a post angle, not a temperature.
- Your Shopify catalog
- Restocks, launches, and the products that carry your month. Ideas name the real item, pulled from live catalog data rather than a placeholder.
- A live news feed
- Mora runs an hourly ingestion across news, Reddit, YouTube and trending topics, deduped and clustered, then surfaces the handful your customers are plausibly reading.
- The posts that already worked
- Your best-saved and best-performing posts come back as second angles, so a format that earned attention once gets another run.
- Seasonal and local signals
- School calendars, local events and sports, so a slow week still opens with something specific.
- It stops showing you what you skip
- Save an idea or wave it off. Once you have kept a few, the news Mora pulls the next morning shifts toward the subjects you kept.
One idea becomes finished posts, not prompts.
Choosing an idea hands it to the same generation pipeline the composer uses. Mora writes two versions for each platform you post to, against your brand kit and your catalog, each with a caption in your voice and an image sized for the platform it is going to.
They land in your calendar as drafts. Nothing publishes until you approve it, and a teammate’s draft stops for review before it can be scheduled at all.
See how a post gets madeSchedule this post?
Tuesday, Aug 25, 12:00 PM · Instagram
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