Ecommerce news that turns into content.
Discover surfaces curated headlines, synthesized takeaways, and competitor moves every morning — so you know what to talk about before you open the chat.
Why Discover
Signal first. Then create.
Most marketers don't have a creativity problem. They have an inputs problem. A blank page gives you nothing to react to — but a curated feed of what just happened in your space gives you five angles before your coffee gets cold.
Discover aggregates ecommerce and Shopify-relevant headlines, competitor post activity, community conversations, and trending topics into one morning feed. Every item has a Create with Mora button that opens the AI chat with context already loaded. You go from reading to drafting without switching tools.
Open the live feedEverything in the feed
One morning surface, six working parts
- Multi-source feed
- News headlines, competitor posts, brand content, community threads, and trending topics — pulled into one surface, sorted by relevance to what you sell.
- Filter chips that stick
- Switch between All, News, Community, Brands, Competitors, and Trends. Your selection stays in the URL so your morning view is always one click away.
- Daily briefing, written by AI
- Three synthesized sparks every morning, drawn from your specific feed. If nothing is worth saying, the card doesn't appear — no filler, no noise.
- One-click to create
- Every card in the feed has a Create with Mora button. It opens the AI chat with a pre-filled prompt based on what you just read — source type, your role, and your brand context already baked in.
- ICP-tuned signal
- The feed, briefing, and right-rail widgets adapt based on whether you're a Shopify founder, a creator, a personal brand, or an agency. The same data, filtered for your actual problem.
- Competitor pulse
- Track what specific brands and competitors are posting across Instagram, YouTube, and Shopify blogs. Know what's performing before you sit down to create.
Your morning content desk is waiting.
Free to try. Set your role, connect your feeds, and the briefing starts the next morning.