
Author
JT
Editor-in-Chief, Mora Discover
JT is the founder of Mora and the editor-in-chief of Mora Discover. He runs the editorial layer sitting on top of Mora's news ingestion pipeline — defining the source-quality bar, signing off on synthesis prompts, reviewing the daily output for accuracy and tone, and writing the corrections when something needs to be amended.
JT started Mora at Harvard Innovation Labs after several years working with small ecommerce teams and watching them lose hours every week stitching ChatGPT, Canva, schedulers, analytics dashboards, and a growing pile of marketing-trade newsletters. The thesis behind both Mora the product and Mora Discover is the same: small operators don't need more inputs, they need careful synthesis — one read instead of fifteen tabs, with the sourcing transparent and the judgment visible.
On Mora Discover specifically, JT's role is to keep the feed honest. The pipeline pulls from news outlets, community threads (Reddit, HN), brand posts, and creator content; clusters duplicates; and runs synthesis through Gemini 3 Flash with a custom prompt. JT reviews randomly-sampled output daily, files corrections when source attribution slips or a synthesis misreads a primary source, and re-tunes the prompt every couple of weeks based on what the review pass surfaces. Every Discover article carries his byline because every Discover article passed through his editorial judgment — that's the contract.
Outside Mora, JT writes about the operator-side of small ecommerce on Medium and posts the occasional read on LinkedIn.
Areas of focus
- Shopify
- DTC marketing
- creator economy
- ecommerce marketing
- social media strategy
- AI for content creation
Editorial standards
How Mora Discover sources, synthesizes, and corrects every story is documented in the Editorial Policy and the AI Disclosure.
Reach JT via hello@mora-marketer.com with subject line “Discover editorial”. Corrections, source flags, and editorial feedback are read by JT directly.