Justin Tomlinson

Justin Tomlinson is the founder of Mora and editor-in-chief of Mora Discover. His editorial work sits on top of the news ingestion pipeline. He defines the source-quality bar, signs off on synthesis, reviews daily output for accuracy and tone, and writes the corrections when something needs to be amended.

Justin started Mora at Harvard Innovation Labs after several years working alongside small ecommerce teams. He watched those teams lose hours each week stitching together ChatGPT, Canva, schedulers, analytics dashboards, and a growing pile of marketing newsletters. The thesis behind both the Mora product and Mora Discover is the same. Small operators do not need more inputs. They need careful synthesis: one read instead of fifteen tabs, with the sourcing transparent and the judgment visible.

On Mora Discover specifically, Justin's role is to keep the feed honest. The pipeline pulls from news outlets, community threads on Reddit and Hacker News, brand posts, and creator content. It clusters duplicates and synthesizes the cluster through Gemini 3 Flash with a custom prompt. Justin reviews randomly-sampled output every day, files corrections when source attribution slips or synthesis misreads a primary source, and re-tunes the prompt every couple of weeks based on what the review pass surfaces. Every Discover article carries his byline because every Discover article passed through his editorial judgment. That is the contract.

Outside Mora, Justin writes about the operator side of small ecommerce on Medium and posts the occasional read on LinkedIn.