AirAsia chief reports strong travel demand amid crisis

AirAsia co-founder Tony Fernandes says robust travel demand continues to support the carrier amid high fuel costs.

Justin Tomlinson

Editor-in-Chief, Mora Discover

2 sources
AirAsia chief reports strong travel demand amid crisis

AirAsia co-founder Tony Fernandes said on Friday that the low-cost carrier's ongoing challenges from soaring jet fuel costs are "far, far" less severe than the disruption it endured during the COVID-19 pandemic. Speaking at a media briefing in Hong Kong on Sept. 18, Fernandes downplayed the relative severity of the airline industry's current pressures when compared to the crisis faced in recent years.[1][2]

Fernandes also emphasized that consumer appetite for flying has not wavered, stating that strong demand for air travel continues to support the carrier despite elevated operating costs. The remarks underscore resilience in passenger travel demand as the aviation sector navigates rising jet fuel expenses following the pandemic.[1][2]

Edited per Mora's standards.Editorial policyAI disclosureAbout Discover

Related stories

Bank of England expected to hold rates and slow bond sales
Bank of England expected to hold rates and slow bond sales
The Guardian

Bank of England expected to hold rates and slow bond sales

The Bank of England announced it will slow its bond-selling quantitative tightening programme while maintaining current UK interest rates. This monetary shift aims to lower borrowing costs and stabilize market liquidity, directly impacting how brands forecast consumer spending and business financing. Financial content creators should immediately review their Q4 macroeconomic forecasting to ensure accurate budget and ROI projections for UK clients.

Federal Reserve expected to announce interest rate increase – live
Federal Reserve expected to announce interest rate increase – live
The Guardian

Federal Reserve expected to announce interest rate increase – live

The U.S. Federal Reserve is expected to raise interest rates by 25 basis points to a target range of 3.75% to 4% amid persistently high inflation. This rate hike will increase borrowing costs and tighten liquidity, likely leading to reduced brand sponsorships and tighter marketing budgets across the creator economy. Creators and brands should immediately audit their current cash flow, reduce reliance on ad revenue, and diversify into direct-to-consumer monetization models.

Nissan invests £170m to build new hybrid SUV in Sunderland
Nissan invests £170m to build new hybrid SUV in Sunderland
The Guardian

Nissan invests £170m to build new hybrid SUV in Sunderland

Nissan announced a £170 million investment to manufacture the new hybrid Kicks SUV at its Sunderland plant, a move contingent on the UK government weakening its electric vehicle sales mandate. For automotive brands and local media creators, this shift highlights a broader market pivot toward hybrid models as regulatory pressure on pure EVs temporarily eases. Content teams covering manufacturing or automotive beats should immediately pitch regional economic stories focusing on how changing EV mandates directly impact local supply chains and employment.