Albertsons launches new multi-touch attribution measurement tool

Albertsons Media Collective has partnered with LiveRamp to launch a grocery-exclusive measurement solution providing a deduplicated view of ad performance

Justin Tomlinson

Editor-in-Chief, Mora Discover

3 sources
Albertsons launches new multi-touch attribution measurement tool

Albertsons Media Collective, the retail media arm of Boise, Idaho-based Albertsons Companies, Inc., announced the launch of Retail Media Incrementality-Based Multi-Touch Attribution. The newly unveiled measurement solution is designed to allow advertisers to better understand the incremental impact of their media spending across major leading digital media platforms.[1][2][3]

The framework provides marketers with a single, deduplicated view of advertising performance across leading digital environments. Developed in partnership with LiveRamp under a first-to-market, grocery exclusive arrangement, the solution aims to deliver unified insights into cross-platform marketing investments for partners of Albertsons Companies (NYSE: ACI).[1][3]

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