Strauss sponsors Netflix MLB Field of Dreams coverage

Workwear brand Strauss partners with Netflix to present pregame and postgame coverage for the MLB at Field of Dreams live streaming event.

Justin Tomlinson

Editor-in-Chief, Mora Discover

2 sources
Strauss sponsors Netflix MLB Field of Dreams coverage

Workwear apparel brand STRAUSS announced in Dyersville, Iowa, that it will serve as the official presenting sponsor for Netflix's pregame and postgame coverage surrounding MLB at Field of Dreams. The upcoming live sporting event will be streamed around the world to a global audience on Netflix as part of the streaming platform's ongoing Major League Baseball coverage. This special event follows Netflix's previous MLB coverage earlier this year, which featured broadcasts of MLB Opening Night as well as the Home Run Derby.[1][2]

The strategic partnership between STRAUSS and Netflix is designed to bring the essential craft behind baseball to a global world stage. Specifically, the collaboration showcases the skilled craftspeople, professionals, and groundskeepers who work behind the scenes to prepare one of baseball's most iconic venues for live play. By focusing on the dedicated crew responsible for maintaining the grounds, the partnership reinforces STRAUSS's overall commitment to craftsmanship and supporting the essential work behind every major athletic performance.[1][2]

As part of the sponsorship integration, in-game content presented during the broadcast will highlight the groundskeepers and field crews performing their duties while outfitted in STRAUSS workwear. By spotlighting these essential personnel in active workwear throughout the event, the brand aims to connect its durable clothing line directly with the rigorous labor involved in readying the legendary Field of Dreams site for professional play.[1][2]

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