Mora Discover / Topic

Ecommerce Marketing

Ecommerce marketing in 2026 is a stack problem more than a creative problem. Paid acquisition is harder, but email and SMS deliverability tightened too. Organic social rewards depth, but the platforms keep changing what 'depth' means. We track the channel-level stories. Klaviyo product updates, Meta ad system shifts, what's happening in TikTok Shop and Instagram, the email-deliverability rule changes that actually move open rates. The cluster sources include the platform release notes, in-the-trenches operator threads, and the trade press (Modern Retail, Marketing Brew, Email Geeks Slack discussions). The goal is to give a one-screen read of what's worth re-testing in your stack this week, and what isn't, so your team isn't chasing every marketing-Twitter dust-up.