Webull Australia doubles down on its adviser platform as Australian financial advisers face capacity squeeze

Webull is enhancing its Webull Connect platform with new integrations and AI tools to cut administration for Australian financial advisers facing mounting capacity pressures

Justin Tomlinson

Editor-in-Chief, Mora Discover

2 sources
Webull Australia doubles down on its adviser platform as Australian financial advisers face capacity squeeze

Webull Australia is expanding its adviser-focused platform, Webull Connect, by incorporating Connect AI, integration with Iress Xplan, and onboarding and transfer capabilities enabled by LAB Group. The expanded suite is designed to reduce administrative burdens and assist financial advisers in managing their workflows.[1][2]

The platform enhancements come as the Australian financial advice sector contends with a significant capacity squeeze. While adviser platforms held more than $1.22 trillion in funds under advice in March 2026, the total number of practicing advisers has declined by approximately 42 per cent since 2019.[1][2]

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