Historic Heat Wave Catches Europe's Fashion Industry Unprepared in Paris
Paris Fashion Week Men's became a test of the industry's relationship with extreme heat as fashion houses scrambled to keep guests cool
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A historic heat wave gripped Paris this week, catching Europe's fashion industry unprepared. The extreme weather turned Paris Fashion Week Men’s into a challenging test of the fashion industry's relationship with intense heat, forcing organizers to confront rising temperatures.[1][2]
In an effort to combat the sweltering conditions, fashion houses tried to keep their guests cool during the showcases. Attendees were provided with ice packs, mist machines, and iced Evian water as the industry scrambled to manage the historic heat wave.[1]
