Adobe Partners with Global Agencies to Accelerate Agentic AI Adoption

At Cannes Lions, Adobe announced new collaborations with leading agency networks and technology partners to create, activate, and measure personalized customer experiences at scale

Justin Tomlinson

Editor-in-Chief, Mora Discover

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Adobe Partners with Global Agencies to Accelerate Agentic AI Adoption

During the Cannes Lions event in Cannes, France, Adobe announced new innovations developed alongside the world's leading agency networks, technology partners, and systems integrators. This collaborative effort is designed to enable organizations to create, activate, and measure personalized customer experiences at scale.[2][3]

As a global technology leader, Adobe seeks to unleash creativity, productivity, and customer experiences through its suite of innovative tools and platforms. The company serves as the agentic infrastructure layer across models, platforms, agents, and the broader ecosystem, bringing together these diverse elements to accelerate the adoption of agentic AI.[1][2][3]

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