British American Tobacco to Cut 9,000 Jobs as It Turns to AI

The Dunhill maker plans to slash about a fifth of its workforce this year to reduce costs and become more technology-enabled.

Justin Tomlinson

Editor-in-Chief, Mora Discover

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British American Tobacco to Cut 9,000 Jobs as It Turns to AI

British American Tobacco plans to cut approximately 9,000 jobs this year, representing about a fifth of its 47,000-strong workforce. The Dunhill maker is implementing the layoffs as it seeks to reduce costs and transition toward becoming a more technology-enabled business, which includes turning to artificial intelligence.[1][2]

The restructuring comes as the broader tobacco industry grapples with declining demand for traditional cigarettes. In response to these market shifts, the cigarette maker is looking for ways to push down costs and streamline its operations.[1][2]

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