Channel Factory Expands Global Leadership Team as Demand for Contextual Advertising Accelerates

Channel Factory has appointed Colleen Liguori as CHRO and Woo Kim as CFO, while transitioning Eren Pamir to Chief Business Officer to support its global expansion

By 2 sources
Channel Factory Expands Global Leadership Team as Demand for Contextual Advertising Accelerates

Channel Factory, a New York-based contextual advertising firm, announced three significant C-suite appointments on April 23, 2026. The company has hired Colleen Liguori as Global Chief Human Resources Officer and Woo Kim as Global Chief Financial Officer. These leadership changes are designed to strengthen the company's operational and people infrastructure as it enters its next phase of global growth.[1][2]

As part of the executive reshuffle, current CFO Eren Pamir will transition to the role of Chief Business Officer. The expansion of the leadership team follows an acceleration in demand for contextual advertising solutions that power performance across walled gardens. The company aims to establish itself as a global standard for suitability and performance in the advertising sector.[1][2]

Colleen Liguori brings expertise in organizational design and global workforce strategy to her new role as CHRO. Her focus will include leadership development and driving the company's continued growth. These appointments reflect Channel Factory's commitment to scaling its internal resources to meet the needs of a rapidly evolving digital advertising market.[1][2]

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