First look inside Kmart’s Ikea-fighting homewares store
Kmart is set to debut a new homewares store format in Melbourne this Thursday, with plans for a potential national rollout
2 sources
Retail giant Kmart is preparing to unveil a new store format specifically designed to compete with homewares giant Ikea. The new concept offers a fresh look inside Kmart's dedicated homewares strategy, aiming to capture a new segment of the market.[1][2]
The new format is scheduled to open to customers in Melbourne on Thursday. Following this initial launch, the retail giant may roll out the homewares-focused stores nationally.[1][2]
