“Happiness from Europe” Returns to Hong Kong with PizzaExpress Partnership

A special Grana Padano PDO menu will be featured at 19 PizzaExpress branches in Hong Kong this summer as part of a three-year European campaign

Justin Tomlinson

Editor-in-Chief, Mora Discover

4 sources
“Happiness from Europe” Returns to Hong Kong with PizzaExpress Partnership

The promotional campaign "Happiness from Europe" is making its return to Hong Kong this summer through a newly announced partnership with PizzaExpress. The collaboration, which was officially announced on 22 June 2026, is part of an ongoing three-year campaign designed to highlight European culinary products in the region.[1][2][3][4]

During the promotional period, which runs from 23 June to 7 September 2026, a total of 19 PizzaExpress branches across Hong Kong will participate by featuring a special Grana Padano PDO menu. This dedicated menu is being introduced in honor of Restaurant Weeks, allowing customers to experience the featured European cheese.[1][2][3][4]

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