IBM Debuts New AI-Powered Features for the Scuderia Ferrari App

IBM and Ferrari announced new AI-powered features for the Scuderia Ferrari app on May 1, 2026, coinciding with the arrival of the Formula 1 season in the United States for the first time that year for the Miami Grand Prix. These highly interactive capabilities were introduced one year after the app's relaunch to accelerate fan engagement. The update aims to bring the team's global fanbase of nearly 400 million "Tifosi" closer to the drivers and cars they follow, both on race days and throughout the season.^[1][2]

The new suite of features includes a Quiz, a Predictor, and a Tyre strategy tool designed to provide a more immersive experience for users. A key component of the update is the enhanced AI Companion, which was built using the IBM watsonx platform. This digital guide assists fans by uncovering a wide range of information, from specific race-week insights to general details about Scuderia Ferrari, helping users navigate the sport's details through a digital interface.^[1][2]

The announcement was made in Armonk, N.Y., as the Formula 1 season prepared for the Miami Grand Prix. By utilizing IBM's watsonx technology, the partnership focuses on delivering race-week insights directly to the fanbase. This technological expansion is intended to serve the fans' interest in technical aspects like tyre strategy and race predictions, further integrating AI into the digital spectator experience for the team's supporters.^[1][2]