In the Weights Offers an AI-Centric Spin on the Classic Vanity Search
As traditional web search loses its status as the canonical source of information, a new tool called In the Weights offers an AI-centric way to search for yourself

The new AI-centric vanity search tool In the Weights has emerged as users find that traditional methods of searching for themselves online are changing. Those who have recently Googled themselves may notice that the experience does not feel the same as it once did, reflecting a shift in how people interact with search engines.[1][2][3]
In addition to ongoing changes surrounding Google search itself, there is an inescapable feeling that traditional web search is no longer the canonical source of information it used to be. This shift comes as just as many people look to alternative methods for finding information online.[1]



