Instagram Launches Instants, a New Ephemeral Photo-Sharing Feature
Instagram is introducing uneditable, disappearing photos called Instants to compete with platforms like Snapchat and BeReal
Instagram has introduced a new photo-sharing format called Instants, which allows users to share ephemeral, uneditable photos with a select audience. The feature is designed for sharing specifically with close friends or mutual followers. Industry observers note that the format mimics functionality found on competing platforms such as Snapchat and BeReal, emphasizing spontaneous and temporary visual communication.[1][2]
Starting Wednesday, Instants is available to users globally as an integrated feature within the main Instagram application. To use the tool, individuals must navigate to their direct message inbox and locate the icon or stack of photos situated in the bottom-right corner. Beyond the main app integration, Instagram is also conducting tests for a dedicated, separate Instants app in specific countries.[1][2]
The new format encourages engagement through quick responses. After a user posts an Instant, their friends have the ability to react using emojis or send a direct reply to the user's inbox. These photos are temporary in nature, disappearing after they have been viewed, which aligns with the app's broader push toward more private and fleeting social interactions.[1]
