LINAK Gets Its First Measurable Marketing Return in Years with ZoomInfo

Danish manufacturer LINAK generated new sales quotes from a single targeted display campaign after switching to ZoomInfo's AI platform

Justin Tomlinson

Editor-in-Chief, Mora Discover

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LINAK Gets Its First Measurable Marketing Return in Years with ZoomInfo

Vancouver, Washington-based ZoomInfo, which trades on the NASDAQ under the ticker GTM, is an all-in-one AI go-to-market platform. The company recently reported that LINAK, a Danish manufacturer of electric linear actuators, successfully generated new sales quotes from a single targeted display campaign. According to the company, this achievement represents LINAK's first measurable marketing return in years.[1][2]

LINAK US serves as the United States business division of the Danish manufacturer, which operates more than 30 subsidiaries worldwide. Prior to achieving these marketing results with ZoomInfo, the LINAK US team had run its marketing operations on a competitor's marketing platform for more than three years.[2]

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