Must Read: Everlane Co-Founder to Launch New Brand, Givenchy Taps Marco De Vincenzo

Following the sale of Everlane, co-founder Michael Preysman is launching a new brand without venture capital, while Givenchy taps Marco De Vincenzo.

Justin Tomlinson

Editor-in-Chief, Mora Discover

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Must Read: Everlane Co-Founder to Launch New Brand, Givenchy Taps Marco De Vincenzo

Following the sale of Everlane to Shein, the company's co-founder Michael Preysman is preparing to launch a new brand. The upcoming venture's website is currently live, though it is currently limited to collecting email addresses from interested consumers. Preysman shared his vision for the new company on the site, writing that it will feature the "same principles, but a new take." He also emphasized a shift in business strategy, noting that this time there will be "no venture capital, no private equity" involved.[1][2]

In other major fashion industry developments, luxury house Givenchy has tapped designer Marco De Vincenzo. Additionally, French fashion label Jacquemus has unveiled its latest promotional campaign, which prominently features actress Pamela Anderson alongside her sons.[1]

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