Noibu Expands Ecommerce Analytics Platform for Shopify Plus Merchants

Ottawa-based Noibu is deepening its investment in Shopify Plus by making its monitoring tools available across all merchant build types, from Liquid themes to headless builds

Justin Tomlinson

Editor-in-Chief, Mora Discover

2 sources
Noibu Expands Ecommerce Analytics Platform for Shopify Plus Merchants

Noibu, a leading ecommerce analytics and monitoring platform based in Ottawa, Ontario, has announced a strategic expansion of its services within the Shopify Plus ecosystem. This deepening investment in the Shopify Plus segment is the result of several years of ongoing work with retailers on the platform. By strengthening this partnership, Noibu aims to enhance the monitoring capabilities available to high-volume merchants who require robust data insights to manage their online storefronts effectively.[1][2]

The purpose-built platform is now designed to be accessible to Shopify Plus merchants regardless of their specific technical implementation. Noibu’s tools will support a wide range of configurations, extending from standard Liquid themes to more advanced, full headless builds. This flexibility ensures that merchants can utilize Noibu’s analytics and monitoring features across every build type, providing a unified solution for tracking performance and identifying issues in diverse ecommerce environments.[1][2]

The announcement highlights Noibu's commitment to providing specialized tools for the Shopify Plus market. As a prominent platform in the ecommerce monitoring space, Noibu focuses on helping retailers maintain site stability and optimize the customer experience. This latest development ensures that as Shopify Plus merchants evolve their technical stacks, they can continue to rely on Noibu for critical analytics and performance data.[1][2]

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