OCHRE’s Everything Hair Cream Named a 2026 Allure CLEAN Best of Beauty Winner

More users are vetting creator platforms before paying for content

More users are vetting creator platforms before paying for content. See what subscribers check first, why reviews matter, and what platforms should show before checkout.

Donald Trump nominates influencer Nicole Saphier as surgeon general

Wednesday’s senate confirmation hearing won’t be the first time that much of the American public meets Dr. Nicole Saphier and hears her perspective; President Donald Trump’s nominee for US surgeon general is a health and wellness influencer who has amassed hundreds of thousands of followers through her podcast and social media platforms.

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Elizabeth Banks expands canned wine brand Archer Roose

While tubing down a river in Utah, actress and filmmaker Elizabeth Banks cracked open a cold alcoholic beverage to sip on and had an epiphany. Banks wasn’t consuming beer or a ready-to-drink cocktail, like one might assume—rather, she was sipping on Archer Roose , a canned wine brand founded in 2015 by Marian Leitner-Waldman that currently sells eight different varietals. “I immediately understood why the format in a can was working for my lifestyle,” Banks, who now serves as chief creative officer of Archer Roose and owns half of the company, shared onstage at the Fast Company Innovation Festival in New York City. She had relocated to Utah during the COVID-19 pandemic, and was spending a significant amount of her time hiking or on the water—situations where indulging in a glass of wine mi