Mora Discover / Topic

Creator Economy

The creator economy is in the middle of its second compression. The platform algorithms shifted in late 2024, ad rates moved against creators in 2025, and the brand-deal market split into a long tail of smaller activations. Meanwhile, the strongest creators are going further into commerce. Their own products, their own Shopify stores, their own retention loops. We follow the practitioners writing about the work. Substack newsletters from full-time creators, behind-the-scenes podcast episodes, the platform-side updates from YouTube, TikTok, and Instagram, and the operator reads from places like The Information, Embedded, and Workweek. If you're building a creator-led brand or you sell to creators, this topic is the steady drumbeat of what's actually changing on the ground, not what the LinkedIn thinkpieces say is changing.