OpenAI brings product carousels to ChatGPT ads

OpenAI is experimenting with a Google Shopping-style product carousel ad format on ChatGPT ahead of the Q4 holiday period.

Justin Tomlinson

Editor-in-Chief, Mora Discover

2 sources
OpenAI brings product carousels to ChatGPT ads

ChatGPT appears to be experimenting with a new ad type featuring a product carousel. Screenshots displaying the new ad format were viewed and verified by Digiday, marking a visual update to advertising on the conversational AI platform.[1][2]

The feature builds directly on OpenAI's existing product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT. The ad format is being introduced ahead of the fourth-quarter holiday shopping period.[1]

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