Research Details 2026 Holiday Marketing Strategies

New industry research detailing 2026 holiday marketing strategies examines how brands and retailers are positioning themselves ahead of the critical fourth quarter. The study, released by Glossy+ Research and Modern Retail+ Research, analyzes the primary commerce channels currently dominating marketers' holiday planning efforts, highlighting key industry players such as A-Frame Brands, Mastercard, and Ritual.^[1][2]

The comprehensive report also evaluates the promotional approaches and specific discounts that retail businesses and brands are planning to offer during the season. In addition, the research examines the broader revenue expectations driving these decisions, offering a clear look at the strategic priorities guiding executive planning and resource distribution ahead of Q4.^[1][2]