TACO BELL® LAUNCHES L.O.C.O.S., ITS FIRST EMOTIONAL SUPPORT TACO PLATFORM FOR FANS IN THEIR FEELS

The new global program rewards fans with free tacos and unique experiences during major cultural wins and losses

Justin Tomlinson

Editor-in-Chief, Mora Discover

3 sources
TACO BELL® LAUNCHES L.O.C.O.S., ITS FIRST EMOTIONAL SUPPORT TACO PLATFORM FOR FANS IN THEIR FEELS

Taco Bell has officially announced the launch of L.O.C.O.S., which stands for Loss Or Celebration Outcome Support, marking the company's first global emotional support taco platform. Debuting during this summer's biggest sports stage, the program is designed to turn culture's most significant wins and losses into opportunities for fans to receive emotional support in the form of tacos when they need them most. According to the company, fans already turn to Taco Bell when their emotions are high or low, whether they are celebrating a major victory or coping with a day that has gone completely off the rails.[1][2][3]

The new L.O.C.O.S. platform makes this emotional support taco ritual official by delivering free tacos and one-of-a-kind, in-real-life (IRL) experiences to fans in select markets globally. Taco Bell Rewards Members can begin tapping into the new program starting today, with the initial promotional window running through July 13.[1][3]

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