The best time to post on Instagram [2026 data]

Analyses of millions of social media posts from businesses of all sizes pinpoint the optimal times, days, and formats to maximize reach on Instagram.

Justin Tomlinson

Editor-in-Chief, Mora Discover

July 14, 2026Updated July 14, 20262 sources

Determining the optimal timing for social media content remains a priority for businesses looking to maximize their online presence. Recent analyses of millions of social media posts from organizations of all sizes have pinpointed the absolute best times, days, and post formats to achieve maximum reach on Instagram.^[1][2]

In one comprehensive study, researchers analyzed more than 2 million Instagram posts sent through the Buffer platform to identify key patterns in user engagement and reach.^[1]

Another dataset drawing from over 1 million social posts from businesses of various sizes was also evaluated to establish the most effective times for publishing content on the platform.^[2]

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The best time to post on Instagram [2026 data]

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