TV viewing figures must be next big push for F1 in America, says Brown
McLaren boss Zak Brown says increasing television viewership is the next critical step for Formula One's expansion in the United States following a surge in popularity driven by the Netflix series Drive to Survive
McLaren Racing CEO Zak Brown has identified the growth of television viewing figures as the next critical milestone for Formula One's expansion in the United States. Speaking in Miami on Friday, Brown noted that while the sport has successfully established a strong presence in the region, the focus must now shift toward significantly increasing the number of fans tuning in to watch live broadcasts. He described this push for higher ratings as the sport's next big objective in the American market to solidify its standing.[1][2]
The sport has experienced a dramatic rise in popularity among American audiences in recent years, a trend largely attributed to the global success of the Netflix docu-series "Drive to Survive." This increased interest has already led to a significant expansion of the racing calendar, with the United States now hosting three separate Grand Prix events. Brown suggests that the momentum generated by these races and the documentary series must now be converted into sustained television viewership to ensure long-term commercial success and stability for the sport. Brown believes that leveraging this momentum to boost TV ratings is the logical next step for the sport's growth and will help secure its future in the American market.[1][2]
