How Agentic AI Is Reshaping the Consumer Journey

A guide sponsored by Talon.One details how brands can make their loyalty and promotions agent-ready as AI handles end-to-end shopping.

Justin Tomlinson

Editor-in-Chief, Mora Discover

2 sources
How Agentic AI Is Reshaping the Consumer Journey

A new Unpacked guide sponsored by Talon.One explores how agentic artificial intelligence is reshaping the consumer journey as the technology rapidly transitions from a theoretical concept into practical applications. The publication details how AI agents are beginning to handle the end-to-end shopping journey on behalf of consumers, marking a significant shift in retail dynamics.[1][2]

As agentic commerce quickly becomes a prominent topic across the industry, brands are re-evaluating their existing customer engagement framework. The guide focuses specifically on how businesses can prepare their loyalty programs and promotional offers to be fully agent-ready as autonomous AI systems take on an expanded role in the purchasing process.[1][2]

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