Daniel Dae Kim explores the phenomenal rise of the K-beauty industry in CNN Original Series K-Everything
Host Daniel Dae Kim examines how South Korea became a global cosmetics hub and why the focus on appearance is deeply ingrained in its society
In an episode of the CNN Original Series K-Everything, host Daniel Dae Kim explores the phenomenal rise of the K-beauty industry, which has turned South Korea into a major global cosmetics hub. Legions of fans around the world now aspire to look like their flawless K-celebrity idols, fueling a massive demand for Korean beauty products.[1][2]
During the program, Kim digs beneath the surface to learn why the desire to focus on physical appearance is so deeply ingrained in Korean society. The show examines how this cultural emphasis has been driven by the country's rapid modernization as well as various political shifts.[1][2]
The evolution of the K-beauty industry from its historical origins to today's multi-billion dollar market is nothing short of remarkable. The practice dates back to the Joseon era, which was Korea's last imperial dynasty, when women traditionally used rice water to brighten their skin. To see how these traditions have transitioned into modern commercial success, Kim visits the cosmetics retail giant Olive Young to observe the latest trends and learn how the market operates today.[1][2]
