dsm-firmenich to Host SENSORIUM Fragrance Experience in Seoul
The upcoming sensory event will explore the future of fragrance and its evolving role as a cultural language in the influential K-Beauty market
The Switzerland- and Netherlands-based innovator in nutrition, health, and beauty, dsm-firmenich, has announced the latest edition of SENSORIUM, its flagship sensory experience. Scheduled to take place in Seoul, South Korea, from June 22 to July 3, the event is titled ATTENTION SEOUL: LIVING (IN)VISIBLE. This exhibition is specifically designed to challenge industry conventions and explore the future of fragrance creation and ingredients.[1][2]
The upcoming experience invites regional customers, partners, and industry leaders to discover how scent is becoming an increasingly powerful force in shaping identity, emotion, and human connection. By hosting the event in Seoul, dsm-firmenich highlights South Korea's position as one of the world's most influential beauty markets that has long set the pace for global innovation. As the K-Beauty market continues to evolve, fragrance and beauty are emerging as a new cultural language that moves beyond a simple finishing touch.[1][2]
