FIJI Water Elevates the Everyday Into Iconic Moments With New Campaign and City Takeovers
LOS ANGELES, April 27, 2026 (GLOBE NEWSWIRE) -- FIJI ® Water, America's favorite bottled water brand , is bringing a fresh lens to how it shows up in consumers' lives with its new integrated marketing campaign, " Earth's Finest WaterTM ." The new creative emphasizes FIJI Water's role as an elevated everyday essential and a mainstay within style and culture moments, brought to life through iconic placements in major cities nationwide. Four video spots, " Afterparty ," " Thrift Store ," " Girls Weekend " and "Vegas Road Trip," were filmed on Super 16 mm film by acclaimed writer and director Gary Freedman, who teamed up with Academy Award-winning cinematographer Linus Sandgren ("La La Land," "Dune 3" and "Wuthering Heights") to capture a sense of effortlessness and spontaneity, reinforcing ho
Justin Tomlinson1 source
LOS ANGELES, April 27, 2026 (GLOBE NEWSWIRE) -- FIJI ® Water, America's favorite bottled water brand , is bringing a fresh lens to how it shows up in consumers' lives with its new integrated marketing campaign, " Earth's Finest WaterTM ." The new creative emphasizes FIJI Water's role as an elevated everyday essential and a mainstay within style and culture moments, brought to life through iconic placements in major cities nationwide. Four video spots, " Afterparty ," " Thrift Store ," " Girls Weekend " and "Vegas Road Trip," were filmed on Super 16 mm film by acclaimed writer and director Gary Freedman, who teamed up with Academy Award-winning cinematographer Linus Sandgren ("La La Land," "Dune 3" and "Wuthering Heights") to capture a sense of effortlessness and spontaneity, reinforcing ho
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