France's Cosmobilis in talks to buy World Rally Championship rights, sources say
French automotive group Cosmobilis is reportedly negotiating to purchase the commercial rights for the World Rally Championship following an auction process
French automotive group Cosmobilis is currently engaged in talks to acquire the commercial rights to the World Rally Championship (WRC). According to two individuals familiar with the matter, the negotiations involve the potential purchase of the Munich-based WRC Promoter. This organization is responsible for the commercial management and media distribution of the international rally series.[1][2]
The acquisition talks follow an auction process for the WRC Promoter that was recently held by the current rights holders. These holders include Red Bull and other stakeholders involved in the championship's governance. Cosmobilis reportedly moved forward in the bidding process after the auction was conducted, signaling a potential shift in the ownership of the championship's commercial assets.[2]
Reports regarding the negotiations originated from London and Milan, where sources indicated that the French group is seeking to finalize the deal. While the discussions are ongoing, the specific financial terms or a definitive timeline for the potential agreement between Cosmobilis and the current rights holders have not been publicly disclosed.[2]
