From trends to tattoos: Licensing festival BRANDmania kicks off with plenty of highlights
Europe's largest B2B licensing and partnership festival kicks off on June 24 with major brands and interactive zones
The Spielwarenmesse Group is continuing its success story with the upcoming launch of BRANDmania, which is recognized as Europe's largest B2B networking festival for licensing and partnerships. Scheduled to take place on June 24 and 25, the event will be hosted at the historic Zeche Zollverein site in Essen, Germany. The festival is designed to bring together key industry players, street performers, and various brands to explore the most exciting licensing themes and establish new business partnerships.[1][2]
This year's iteration of the festival boasts an expanded program alongside newly introduced interactive zones, drawing in participants from a wide variety of professional sectors. The event is set to begin with a lively mascot parade, followed by an official welcome address to the participants in Essen from Katrin Störr, the Head of BRANDmania.[1][2]
Major international licensors and prominent brand companies are also participating in the event to showcase their properties. Industry giants such as Hasbro, NBC Universal, and Mattel are utilizing the BRANDmania platform to host their own exclusive screenings, marking a promising start to the two-day industry gathering.[1]
