JioHotstar bets on AI search, micro-content and in-app commerce as it scales to 550 mn MAUs
New Delhi: JioStar has made three technology-led product bets, spanning micro-content, AI-led search, and in-app commerce on JioHotstar, Ishan Chatterjee, CEO, Sports, JioStar, said during Reliance Industries’ Q4 earnings call. JioStar reported gross revenue of Rs 9,784 crore and EBITDA, including other income, of Rs 827 crore. Revenue from operations stood at Rs 8,372 crore, while profit after tax was Rs 419 crore. Chatterjee said JioStar made “foundational bets on technology and on AI-driven technologies” to stay competitive in an increasingly technology-led market. “The first one is called Tadka, which is our launch of micro-content. We have launched it over 100 shows, and we are one of the few platforms globally that has both horizontal content as well as vertical content in a way that
Justin Tomlinson1 source
New Delhi: JioStar has made three technology-led product bets, spanning micro-content, AI-led search, and in-app commerce on JioHotstar, Ishan Chatterjee, CEO, Sports, JioStar, said during Reliance Industries’ Q4 earnings call. JioStar reported gross revenue of Rs 9,784 crore and EBITDA, including other income, of Rs 827 crore. Revenue from operations stood at Rs 8,372 crore, while profit after tax was Rs 419 crore. Chatterjee said JioStar made “foundational bets on technology and on AI-driven technologies” to stay competitive in an increasingly technology-led market. “The first one is called Tadka, which is our launch of micro-content. We have launched it over 100 shows, and we are one of the few platforms globally that has both horizontal content as well as vertical content in a way that
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