Social media offers way to build wolf tolerance

Researchers argue in Canid News that traditional public engagement models are outdated and social media can foster tolerance for wolves

Justin Tomlinson

Editor-in-Chief, Mora Discover

2 sources
Social media offers way to build wolf tolerance

In a piece published in the journal Canid News, authors Taylor Rabe and Doug Smith argue that social media offers an effective new avenue for building public tolerance toward wolves. The researchers suggest that modern digital platforms provide a fresh mechanism for communicating conservation efforts to broader audiences.[1][2]

According to Rabe and Smith, traditional approaches to wildlife education require a fundamental shift, stating that "old models of public engagement and outreach just don't work anymore." They contend that adapting to contemporary communication channels is essential for fostering public support and understanding regarding wolf management.[1][2]

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