Mora Discover / Topic

Brand Building

Brand work is back, partly because performance marketing got harder and partly because operators noticed the brands surviving 2024 were the ones with real equity. Brand building in 2026 means more than a redesign — it's the positioning work, the narrative consistency across every touchpoint, the retail strategy that's now firmly part of the DTC playbook, and the community work that compounds long-term. We follow the practitioners writing seriously about it: Marty Neumeier-school positioning frameworks, the long-form interviews from places like How I Built This and Acquired, the academic-adjacent reads from HBR and Marketing Brew, and the operator post-mortems on positioning bets that did or didn't work. Brand is a long arc; this topic is the steady read for operators who want to make decisions on a longer time horizon than the quarterly P&L.

Latest in Brand Building

Australian inflation rises to 4.6 percent amid fuel price surge
Australian inflation rises to 4.6 percent amid fuel price surge
The Guardian

Australian inflation rises to 4.6 percent amid fuel price surge

Financial markets are betting the Reserve Bank will hike interest rates for a third straight meeting next Tuesday•Get our breaking news email, free app or daily news podcastInflation jumped to 4.6% in the year to March, from 3.7% the month before, in what experts say is the start of an Iran war-linked fuel shock that will ripple through the economy over coming months.Financial markets are betting the Reserve Bank will hike interest rates for a third straight meeting next Tuesday, as officials struggle to manage the “nightmare scenario” of containing inflation even as growth is expected to...

Elon Musk testifies against OpenAI in mission abandonment trial
Elon Musk testifies against OpenAI in mission abandonment trial
Post

Elon Musk testifies against OpenAI in mission abandonment trial

Elon Musk took the stand as the high-profile trial over the future of OpenAI kicked off on Tuesday -- claiming that CEO Sam Altman took control of a group founded as a "charity" and improperly morphed it into a money-minting corporate juggernaut.

Elon Musk and Sam Altman face off in OpenAI trial
Elon Musk and Sam Altman face off in OpenAI trial
The Guardian

Elon Musk and Sam Altman face off in OpenAI trial

Trial is culmination of a years-long feud between Musk and Altman that has become increasingly viciousThe trial pitting Elon Musk against Sam Altman and OpenAI began in dramatic fashion on Tuesday with opening arguments and the richest man in the world taking the stand to testify. Attorneys for the two tech moguls presented a California jury with two wildly different versions of the AI company’s history, while Musk accused his billionaire rival of endangering humanity through corporate deception.Musk’s suit argues that Altman, OpenAI and its president, Greg Brockman, broke a foundational...

Dreame Unveils PowerSight 40V Series at DREAME NEXT Launch Event 2026: Smart Display, Stable Power, Eco-Friendly Garden Care
Dreame Unveils PowerSight 40V Series at DREAME NEXT Launch Event 2026: Smart Display, Stable Power, Eco-Friendly Garden Care
Benzinga

Dreame Unveils PowerSight 40V Series at DREAME NEXT Launch Event 2026: Smart Display, Stable Power, Eco-Friendly Garden Care

SAN FRANCISCO , April 28, 2026 /PRNewswire/ -- Dreame Technology, a global leader in high-end consumer electronics and intelligent manufacturing, has kicked off its highly anticipated DREAME NEXT launch event at the iconic Palace of Fine Arts, running from April 27 to 30, 2026. The centerpiece of the showcase includes the PowerSightTM 40V cordless yard tool series, which is currently available for live demonstrations, with the official global unveiling scheduled for the afternoon of April 28. As a highly anticipated cross-industry feast attracting global attention from the tech community, the event has gathered numerous renowned scientists and leaders in the technology field. Thousands of guests from more than 50 countries and regions around the world have converged at this iconic venue, i

Bronstein, Gewirtz & Grossman LLC Urges SES AI Corporation Investors to Act: Class Action Filed Alleging Investor Harm
Bronstein, Gewirtz & Grossman LLC Urges SES AI Corporation Investors to Act: Class Action Filed Alleging Investor Harm
Benzinga

Bronstein, Gewirtz & Grossman LLC Urges SES AI Corporation Investors to Act: Class Action Filed Alleging Investor Harm

NEW YORK, April 28, 2026 (GLOBE NEWSWIRE) -- Bronstein, Gewirtz & Grossman, LLC, a nationally recognized investor-rights law firm, announces that a class action lawsuit has been filed against SES AI Corporation (NYSE: SES ) and certain of its officers. This lawsuit seeks to recover damages against Defendants for alleged violations of the federal securities laws on behalf of all persons and entities that purchased or otherwise acquired SES AI securities between January 29, 2025 and March 4, 2026, both dates inclusive (the "Class Period"). Such investors are encouraged to join this case by visiting the firm's site: bgandg.com/SES. SES AI Case Details The Complaint alleges that throughout the Class Period, Defendants made false and/or misleading statements and/or failed to disclose that: (1)

Synthesized from 2 sources

QNB Corp. Reports Earnings for First Quarter 2026
QNB Corp. Reports Earnings for First Quarter 2026
Benzinga

QNB Corp. Reports Earnings for First Quarter 2026

QUAKERTOWN, Pa., April 28, 2026 (GLOBE NEWSWIRE) -- QNB Corp. (the "Company" or "QNB") (OTCQX: QNBC ), the parent company of QNB Bank (the "Bank"), reported net income for the first quarter of 2026 of $2,765,000 or $0.73 per share on a diluted basis. This compares to net income of $2,578,000, or $0.69 per share on a diluted basis, for the same period in 2025. For the three-month period of 2026, net income included after-tax merger-related cost of $754,000. The merger-related costs are significant one-time costs and are not normal recurring operating expenses. Adjusted diluted earnings per share excluding the impact of the merger-related cost for the three-month period of 2026 was $0.93 * . For the first quarter ended March 31, 2026, the annualized rate of return on average assets (ROAA) an

Heil, Autocar, and Recology Announce Fully Integrated Electric Refuse Truck for Service in the City of Issaquah, WA
Heil, Autocar, and Recology Announce Fully Integrated Electric Refuse Truck for Service in the City of Issaquah, WA
Benzinga

Heil, Autocar, and Recology Announce Fully Integrated Electric Refuse Truck for Service in the City of Issaquah, WA

CHATTANOOGA, Tenn. , April 28, 2026 /PRNewswire/ -- The Heil ® Co., Autocar, LLC and Recology, Inc today announced the upcoming delivery of a fully electric refuse collection vehicle jointly developed by Heil and Autocar for Recology, whom will operate the truck as part of its waste and recycling services for the City of Issaquah, Washington. The vehicle pairs Autocar's E-ACXTM all-electric chassis with the Heil RevAMP ® electric automated side loader body, creating a fully integrated electric refuse platform with no hydraulics on route, designed to support municipal sustainability initiatives while maintaining the performance, durability, and uptime fleets demand. The unit will operate under Recology's service contract with the City of Issaquah, a municipality recognized for its leadershi

US Consumer Confidence Edged Up Again in April
US Consumer Confidence Edged Up Again in April
Benzinga

US Consumer Confidence Edged Up Again in April

Confidence Inched Higher Despite Spiking Prices Amid Middle East Turmoil NEW YORK , April 28, 2026 /PRNewswire/ -- The Conference Board Consumer Confidence Index ® edged up by 0.6 points to 92.8 (1985=100) in April, from 92.2 in March's upwardly revised reading. The Present Situation Index —based on consumers' assessment of current business and labor market conditions—retreated by 0.3 points to 123.8. The Expectations Index —based on consumers' short-term outlook for income, business, and labor market conditions—rose by 1.2 points to 72.2. The survey period for this month's preliminary results was April 1–22, a period that included the temporary two-week ceasefire in the Middle East conflict beginning April 8 and the subsequent rebound in US equities. "Consumer confidence edged up in April

Hard Rock International Promotes Morgan Lexis to Senior Vice President of Global Sales
Hard Rock International Promotes Morgan Lexis to Senior Vice President of Global Sales
Benzinga

Hard Rock International Promotes Morgan Lexis to Senior Vice President of Global Sales

HOLLYWOOD, Fla. , April 28, 2026 /PRNewswire/ -- Hard Rock International today announced the promotion of Morgan Lexis to Senior Vice President of Global Sales. In this new role, Lexis will manage global sales for 35 Hard Rock properties, lead global marketing efforts for meetings, incentives, conferences and exhibitions (MICE) and travel industry sales segments (TIS), as well as oversee the development of sales teams and strategies at all new property openings, including the upcoming Hard Rock Hotel & Casino Las Vegas. Lexis reports to Chief Operating Officer for Hard Rock International, Jeff Hook. "Morgan's promotion is a reflection of her remarkable contributions ... Full story available on Benzinga.com

Britain's King Charles meets Trump in bid to salvage ties
Britain's King Charles meets Trump in bid to salvage ties
France 24

Britain's King Charles meets Trump in bid to salvage ties

Britain's King Charles III met Donald Trump at the White House Monday, kicking off a high-stakes state visit shadowed by transatlantic tensions and a new alleged attempt to assassinate the US president. Behind the warm welcome for Charles and Queen Camilla in front of the cameras lay a deepening rift in the so-called "special relationship" between Washington and London over Trump's war in Iran. FRANCE 24's International Affairs Commentator Douglas Herbert tells us more.

Trump Dissatisfied With Iranian Proposal to End Two-Month War
Trump Dissatisfied With Iranian Proposal to End Two-Month War
cyprus-mail

Trump Dissatisfied With Iranian Proposal to End Two-Month War

President Donald Trump is unhappy with the latest Iranian proposal on resolving the two-month war, a U.S. official said, dampening hopes for a resolution to the conflict that has disrupted energy supplies, fuelled inflation, and killed thousands. Iran’s latest proposal would set aside discussion of Iran’s nuclear program until the war is ended and disputes […]

Synthesized from 3 sources

Suspect in White House Correspondents Dinner shooting faces formal charges
Suspect in White House Correspondents Dinner shooting faces formal charges
The Guardian

Suspect in White House Correspondents Dinner shooting faces formal charges

This live blog is now closed. Suspect charged with attempting to assassinate Trump at press dinner Sign up for the Breaking News US email Here’s more about the timing of King Charles’s visit today with Donald Trump at the White House. According to Trump’s official schedule, the president will greet King Charles and Queen Camilla</

Fresh produce and community await at Bend Farmers Market’s, begins this week
Fresh produce and community await at Bend Farmers Market’s, begins this week
Ktvz

Fresh produce and community await at Bend Farmers Market’s, begins this week

BEND, Ore. (KTVZ) -- The Bend Farmers Market will return to downtown Bend on Wednesday, May 6, marking the start of another season. The market, located in Brooks Alley just off Drake Park, offers fresh food, community connections and a lively atmosphere. The market aims to support local farmers, ranchers, bakers and artisan food producers The post Fresh produce and community await at Bend Farmers Market’s, begins this week appeared first on KTVZ .

Bed Bath & Beyond, Inc. and Bilt Announce Strategic Partnership to Power Connected “Everything Home” Experience
Bed Bath & Beyond, Inc. and Bilt Announce Strategic Partnership to Power Connected “Everything Home” Experience
Crypto Reporter

Bed Bath & Beyond, Inc. and Bilt Announce Strategic Partnership to Power Connected “Everything Home” Experience

The companies will jointly deliver a unified customer identity, loyalty, and engagement platform spanning the full home lifecycleNEW YORK--(BUSINESS WIRE)--Bed Bath & Beyond, Inc. (NYSE: BBBY) (“Bed Bath & Beyond”) and Bilt today announced a s... The post Bed Bath & Beyond, Inc. and Bilt Announce Strategic Partnership to Power Connected “Everything Home” Experience appeared first on Crypto Reporter .

Kieron Moore says he ‘bawled his eyes out’ during Blue Film audition
Kieron Moore says he ‘bawled his eyes out’ during Blue Film audition
Pink News

Kieron Moore says he ‘bawled his eyes out’ during Blue Film audition

Kieron Moore has revealed he was in tears during his audition for Blue Film, which will follow the story of sex worker Aaron Eagle and his unexpected reunion with a former teacher, played by Reed Birney. Moore, who appeared in cancelled Netflix military drama Boots, is set to play Aaron. The film has already garnered [...] The post Kieron Moore says he ‘bawled his eyes out’ during Blue Film audition appeared first on PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news .

Critical Metals Shares Trade Higher On European Lithium Deal
Critical Metals Shares Trade Higher On European Lithium Deal
Benzinga

Critical Metals Shares Trade Higher On European Lithium Deal

Critical Metals Corp. (NASDAQ: CRML ) shares are up on Monday as the company is moving forward with plans to acquire European Lithium Ltd. European Lithium shareholders would receive 0.035 shares of Critical Metals for each share held. Based on this exchange ratio and market conditions as of April 22, the implied total equity value of the transaction is around $835 million. European Lithium Acquisition Plans This proposed transaction is expected to consolidate ownership of the Tanbreez Rare Earth Project in Greenland and boost Critical Metals’ strategic position in the critical minerals market. European Lithium also holds significant cash reserves and marketable securities, including about 45.5 million Critical Metals shares (~34% ownership), valued at roughly $540 million. Post-transactio

FIJI Water Elevates the Everyday Into Iconic Moments With New Campaign and City Takeovers
FIJI Water Elevates the Everyday Into Iconic Moments With New Campaign and City Takeovers
Benzinga

FIJI Water Elevates the Everyday Into Iconic Moments With New Campaign and City Takeovers

LOS ANGELES, April 27, 2026 (GLOBE NEWSWIRE) -- FIJI ® Water, America's favorite bottled water brand , is bringing a fresh lens to how it shows up in consumers' lives with its new integrated marketing campaign, " Earth's Finest WaterTM ." The new creative emphasizes FIJI Water's role as an elevated everyday essential and a mainstay within style and culture moments, brought to life through iconic placements in major cities nationwide. Four video spots, " Afterparty ," " Thrift Store ," " Girls Weekend " and "Vegas Road Trip," were filmed on Super 16 mm film by acclaimed writer and director Gary Freedman, who teamed up with Academy Award-winning cinematographer Linus Sandgren ("La La Land," "Dune 3" and "Wuthering Heights") to capture a sense of effortlessness and spontaneity, reinforcing ho

Xulon Press Announces New Children's Book, Where Do Our Veggies Come From? From Gardener's Wife And Teacher Alice Hein Schiel
Xulon Press Announces New Children's Book, Where Do Our Veggies Come From? From Gardener's Wife And Teacher Alice Hein Schiel
Benzinga

Xulon Press Announces New Children's Book, Where Do Our Veggies Come From? From Gardener's Wife And Teacher Alice Hein Schiel

Magnolia, TX, April 27, 2026 (GLOBE NEWSWIRE) -- Xulon Press announces the release of Where Do Our Veggies Come From? written by Alice Hein Schiel, available in paperback $23.49, 9798868532832; hard cover $34.99, 9798868532849; eBook $6.99, 9798868532856. WHERE DO OUR VEGGIES COME FROM? Schiel draws on her experience as a grandmother and teacher to capitalize on children's love of dirt in order to teach them about food sources. Including pictures from her ... Full story available on Benzinga.com

MoSPI proposes Index of Service Production with 2024-25 as base year
MoSPI proposes Index of Service Production with 2024-25 as base year
The Economic Times

MoSPI proposes Index of Service Production with 2024-25 as base year

The Ministry of Statistics and Programme Implementation has proposed creating an Index of Services Production (ISP) for the formal sector using GST data, with 2024–25 as the base year. The index will track key service segments such as trade, transport, banking, insurance, hospitality, real estate, and professional services, and will complement the Index of Industrial Production by offering high-frequency insights into the services economy.

War Schmwar
War Schmwar
Zerohedge

War Schmwar

War Schmwar By Peter Tchir of Academy Securities Markets have been almost totally dismissive of the conflict in Iran. Frankly, the number of countries, including oil-rich nations, that had been firing at each other seemed quite high, yet most markets shrugged it off. While the Strait remained closed, or blockaded, or blocked, the market remained in Open Sesame mode this week. Moonshot Artemis II wasn’t the only “moonshot” we’ve seen. The SOX index has jumped almost 50% since March 30th . That would be incredible, but 18 straight days of gains is wildly impressive ! (Even the NY Mets could only do the same thing 12 days in a row, but in the other direction). The lower chart is RSI (Relative Strength Indicator and one of my favorite technicals to look at). This index went from the cusp of ov

Suspected gunman at White House press dinner named
Suspected gunman at White House press dinner named
The Guardian

Suspected gunman at White House press dinner named

Law enforcement agencies name Cole Tomas Allen as Trump posts video of man sprinting through checkpoint The suspected gunman in the shooting at the White House correspondents’ dinner that has roiled Washington has been identified as Cole Tomas Allen, a 31-year-old man from southern California. Allen, of Torrance, a suburb of Los Angeles, has no record of criminal charges or a civil court history in Los Angeles county, according to a records search. Continue reading...

Prosecutors consider assassination charges against White House dinner gunman
Prosecutors consider assassination charges against White House dinner gunman
The Guardian

Prosecutors consider assassination charges against White House dinner gunman

Acting attorney general says suspect was believed to have been targeting top Trump administration officials White House press dinner shooting aftermath – latest updates The gunman who tried to breach the ballroom at the White House Correspondents’ Association dinner in Washington DC on Saturday night is believed to have been targeting Donald Trump and senior members of his administrati

Bang Si-Hyuk's Legal Challenges Intensify Amid Ongoing Investigation
Bang Si-Hyuk's Legal Challenges Intensify Amid Ongoing Investigation
Gyanhigyan

Bang Si-Hyuk's Legal Challenges Intensify Amid Ongoing Investigation

Bang Si-Hyuk, the founder of HYBE, is facing renewed legal scrutiny as South Korean police contemplate reapplying for an arrest warrant. This follows an initial rejection by prosecutors amid an investigation into alleged financial misconduct linked to HYBE's 2020 IPO. The case has drawn significant attention, especially given HYBE's management of the global sensation BTS. Allegations include misleading investors and fraudulent trading practices, with potential legal consequences looming. As the investigation unfolds, the pressure mounts on Bang, who has denied all allegations. This article delves into the details of the case and its implications for the entertainment industry.

UK's Starmer and Trump discuss 'urgent need' to restore shipping in Strait of Hormuz
UK's Starmer and Trump discuss 'urgent need' to restore shipping in Strait of Hormuz
Aaj English Tv

UK's Starmer and Trump discuss 'urgent need' to restore shipping in Strait of Hormuz

British Prime Minister Keir Starmer and ​US President Donald Trump ‌discussed the urgent need to get shipping moving again ​in the Strait ​of Hormuz during a call ⁠on Sunday, a Downing ​Street spokesperson said. “The leaders ​discussed the urgent need to get shipping moving again in ​the Strait of Hormuz, ​given the severe consequences for the ‌global ⁠economy and cost of living for people in the UK and globally,” ​the ​spokesperson ⁠for Starmer’s office said in a ​statement. “The prime minister shared ​the ⁠latest progress on his joint initiative with President (Emmanuel) Macron ⁠to ​restore freedom of ​navigation,” the spokesperson added.