Mora Discover / Topic

Influencer Marketing

Influencer marketing reset in 2024 and the post-reset version looks different. Fewer big-budget single posts, more affiliate-style ongoing relationships, more whitelisting and creator-as-ad-buyer arrangements, and a real wave of ambassador programs at brands that hadn't bothered before. The disclosure rules (FTC enforcement actions in 2024, EU DSA implementation, the platform-side disclosure surfaces) are catching up with the practice. We track the tooling (Aspire, Grin, Levanta, the Shopify Collabs ecosystem), the platform changes, the brand-side case studies, and the creator-side reports on what brands are paying for and what they aren't. The synthesis is meant for operators who run an active influencer program, not for the creator side and not for the agency-marketing-blog side. So the take is on what's working economically, not what's interesting culturally.

Latest in Influencer Marketing

Indian student Aashni Rungta pursues business degree at CUHK
Indian student Aashni Rungta pursues business degree at CUHK
Forever News

Indian student Aashni Rungta pursues business degree at CUHK

HONG KONG SAR – Media OutReach Newswire – 18 September 2026 – Hong Kong’s standing as a global financial centre is turning the city into a magnet for internationally minded business students. For Aashni Rungta, a second-year Integrated BBA student from India, that pull became a decision to study at The Chinese University of Hong [...] The post Finding a Second Home: Indian Student Aashni Rungta Pursues Business Excellence at CUHK appeared first on Forever NEWS .

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EU announces plan to ban social media for under 13s
EU announces plan to ban social media for under 13s
ABC17News.com

EU announces plan to ban social media for under 13s

By Hanna Ziady, CNN (CNN) — The European Union is moving to ban social media for under 13s and impose restrictions on the digital technology for older children, European Commission President Ursula von der Leyen announced Wednesday. The move to develop EU-wide rules comes after several individual EU member states have introduced social media limits

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OpenAI rules out 2026 public offering amid safety debates
OpenAI rules out 2026 public offering amid safety debates
The Times Of India

OpenAI rules out 2026 public offering amid safety debates

OpenAI has ruled out an initial public offering in 2026, with CEO Sam Altman saying a listing would be ill-advised while safety debates continue. The disclosure came hours after Anthropic CEO Dario Amodei published an essay urging the industry to slow down, backed by a three-part plan. Altman endorsed the call and said OpenAI will also give independent evaluators employee-level access. Elon Musk supported Amodei's regulatory proposals.

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Hang Lung opens Hilton Curio Collection hotel in Wuxi
Hang Lung opens Hilton Curio Collection hotel in Wuxi
Iharare News

Hang Lung opens Hilton Curio Collection hotel in Wuxi

A New Chapter for Hang Lung’s Second-Largest Market in the Chinese Mainland HONG KONG SAR and SHANGHAI, CHINA – Media OutReach Newswire – 16 September 2026 – Hang Lung Properties Limited (SEHK Stock Code: 00101) (“Hang Lung” or the “Company”) today celebrated the opening of Xi Zhe Wuxi, Curio Collection by Hilton (“Xi Zhe Wuxi”), [...] The post Hang Lung Opens Xi Zhe Wuxi, Curio Collection by Hilton at Center 66, Further Tapping Wuxi’s Premium Clientele appeared first on iHarare News .

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Cellboy adopts Anchanto software to unify retail operations
Cellboy adopts Anchanto software to unify retail operations
Pr Newswire Apac

Cellboy adopts Anchanto software to unify retail operations

Philippines' leading mobile phone and gadget retailer, Cellboy, has selected Anchanto's Order Management System to unify its warehouse operations, retail stores and online platforms into a single system with real-time visibility, strengthening its position as a trusted destination for tech-savvy Filipino shoppers. From warehouse to storefront, Cellboy can now deliver a faster, more consistent shopping experience across every store and sales channel. Through this partnership, Cellboy is modernizing its retail footprint and eliminating manual, after-the-fact processing, giving customers a smoother shopping experience while giving the business real-time visibility and a stronger foundation for growth. QUEZON CITY, Philippines , Sept. 16, 2026 /PRNewswire/ -- Cellboy, a premier retail brand wi

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Lazada records surge in million-dollar brands during sale
Lazada records surge in million-dollar brands during sale
Pr Newswire Apac

Lazada records surge in million-dollar brands during sale

The number of brands generating at least US$1 million in GMV increased by nearly 10% compared with 6.6, alongside growth in brands reaching US$100,000 and US$500,000 milestones US$100+ baskets accounted for almost 60% of total GMV during the campaign, reflecting stronger demand for higher-value purchases LazMall, affiliate-led discovery and AI-guided shopping continued to support brands across the consumer journey, from discovery to conversion SINGAPORE , Sept. 17, 2026 /PRNewswire/ -- Lazada, a leading eCommerce platform in Southeast Asia, saw more brands reach significant sales milestones during its 9.9 Mega Brands Sale, with the number of brands joining its "Million-Dollar Club" – brands generating at least US$1 million in GMV – increasing by nearly 10% compared with 6.6. Highlights fro

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Wizard Wellness finishes national retail rollout and secures funding
Wizard Wellness finishes national retail rollout and secures funding
Businesswire

Wizard Wellness finishes national retail rollout and secures funding

SAN FRANCISCO--(BUSINESS WIRE)--Wizard Wellness, the brand treating allergy care with the same rigor and sensory appeal as skincare, today completed its national mass retail distribution across all three of the country’s largest mass retailers within four weeks, reaching more than 4,000 doors. The retail play comes after a significant funding round of over $1 million from new investors Pave Health Ventures and Vanquish Equity, joined by existing backers True Beauty Ventures and Barrier Island C

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PebblePost Appoints Adam Soroca as Chief Executive Officer
PebblePost Appoints Adam Soroca as Chief Executive Officer
Businesswire

PebblePost Appoints Adam Soroca as Chief Executive Officer

NEW YORK--(BUSINESS WIRE)--PebblePost today announced the appointment of Adam Soroca as Chief Executive Officer. Since its founding, PebblePost has uniquely enabled marketers to harness the predictive power of purchase data to determine exactly which consumers will convert across online and offline channels. PebblePost’s customer base spans some of the world’s most recognizable brands across retail, education, travel, fitness, and beauty, including Carter’s, Michael Kors, Rebag, REVOLVE, Lulu a

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Galvanize Real Estate Expands into California with Acquisition of Four-Property Bay Area Portfolio
Galvanize Real Estate Expands into California with Acquisition of Four-Property Bay Area Portfolio
Ny Newsly

Galvanize Real Estate Expands into California with Acquisition of Four-Property Bay Area Portfolio

Acquisition advances Galvanize’s profitable decarbonization strategy to California, building on its presence across East Coast and Midwest markets NEW YORK, Sept. 18, 2026 /PRNewswire/ — Galvanize Real Estate (“GRE”), the sustainable real estate strategy of Galvanize, announced its acquisition of a four-property, 300,000-square-foot industrial portfolio located in Milpitas, an infill submarket in the Interstate 880 East [...]

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Beta Bionics Shareholder Alert: ClaimsFiler Reminds Investors With Losses In Excess Of $100,000 Of Lead Plaintiff Deadline In Class Action Lawsuit Against Beta Bionics, Inc. – BBNX
Beta Bionics Shareholder Alert: ClaimsFiler Reminds Investors With Losses In Excess Of $100,000 Of Lead Plaintiff Deadline In Class Action Lawsuit Against Beta Bionics, Inc. – BBNX
Ny Newsly

Beta Bionics Shareholder Alert: ClaimsFiler Reminds Investors With Losses In Excess Of $100,000 Of Lead Plaintiff Deadline In Class Action Lawsuit Against Beta Bionics, Inc. – BBNX

NEW ORLEANS, Sept. 18, 2026 /PRNewswire/ — ClaimsFiler, a FREE shareholder information service, reminds investors that they have until November 3, 2026 to file lead plaintiff applications in a securities class action lawsuit against Beta Bionics, Inc. (“Beta Bionics” or the “Company”) (NasdaqGM: BBNX), if they purchased or otherwise acquired the Company’s common stock between July 30, 2025 and [...]

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Bengal ranks 2nd in PMFBY farmer enrolment: CM Adhikari
Bengal ranks 2nd in PMFBY farmer enrolment: CM Adhikari
Bhaskarlive

Bengal ranks 2nd in PMFBY farmer enrolment: CM Adhikari

Digital Desk | Kolkata, Sep 19 (IANS) West Bengal now ranks second in the number of farmers enrolled under the Pradhan Mantri Fasal Bima Yojana (PMFBY), Chief Minister Suvendu Adhikari claimed on Saturday. In a social media statement, the Chief Minister said 32 lakh farmers are covered under this insurance. He added, “The state government is bearing the bulk of the farmers’ premiums from its own budget in the event of floods and natural calamities. Insurance companies have been directed to immediately assess the compensation to the farmers affected by the August floods to ensure speedy payment.” In his post, the Chief Minister also gave a district-wise breakup. “Farmers have been registered across the state on September 15. A significant number of farmers have also been registered in flood

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