Mora Discover / Topic

Influencer Marketing

Influencer marketing reset in 2024 and the post-reset version looks different. Fewer big-budget single posts, more affiliate-style ongoing relationships, more whitelisting and creator-as-ad-buyer arrangements, and a real wave of ambassador programs at brands that hadn't bothered before. The disclosure rules (FTC enforcement actions in 2024, EU DSA implementation, the platform-side disclosure surfaces) are catching up with the practice. We track the tooling (Aspire, Grin, Levanta, the Shopify Collabs ecosystem), the platform changes, the brand-side case studies, and the creator-side reports on what brands are paying for and what they aren't. The synthesis is meant for operators who run an active influencer program, not for the creator side and not for the agency-marketing-blog side. So the take is on what's working economically, not what's interesting culturally.

Latest in Influencer Marketing

WestJet Flight Attendants Face Sunday Strike Deadline
WestJet Flight Attendants Face Sunday Strike Deadline
Citynews Edmonton

WestJet Flight Attendants Face Sunday Strike Deadline

The clock is ticking down toward a strike deadline that could see 4,400 WestJet flight attendants hit the picket line as soon as Sunday. Cabin crew at the Calgary-based airline voted 99 per cent in favour of a strike mandate in mid-July, with intense negotiations on a new contract ongoing since then and a mandatory [...] The post Clock ticks down on WestJet flight attendants’ strike deadline appeared first on CityNews Edmonton .

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T'way Air Launches 'Explore Korea' Campaign with Special Flights from Indonesia
T'way Air Launches 'Explore Korea' Campaign with Special Flights from Indonesia
Pr Newswire Apac

T'way Air Launches 'Explore Korea' Campaign with Special Flights from Indonesia

Enjoy exclusive flight deals from Indonesia through July 31 JAKARTA, Indonesia , July 24, 2026 /PRNewswire/ -- T'way Air has introduced limited-time fare offers under its " Explore Korea, One Destination at a Time " campaign, inviting travelers from Indonesia to discover Korea through direct flights between Jakarta and Seoul (Incheon), and between Bali and Cheongju. Plan Your Korea Getaway Early with T’way Air T'way Air currently operates five weekly flights between Jakarta and Seoul using the Airbus A330-300. Flights depart Jakarta at 9:50 p.m. and arrive in Seoul at 7:05 a.m. the following day, while return flights depart Seoul at 2:50 p.m. and arrive in Jakarta at 8:10 p.m. T'way Air also operates twice-weekly flights between Bali and Cheongju using the Boeing 737-8. Flights depart Bali

Synthesized from 2 sources

ZoomInfo Data Shows Jersey Mike's Consolidating Ahead of IPO
ZoomInfo Data Shows Jersey Mike's Consolidating Ahead of IPO
Businesswire

ZoomInfo Data Shows Jersey Mike's Consolidating Ahead of IPO

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM Platform, has confirmed a new analysis showing Jersey Mike's franchise system consolidating into the hands of large, multi-unit operators ahead of the sandwich chain's planned initial public offering. ZoomInfo’s proprietary franchise dataset maps ownership across more than 600,000 United States franchise locations spanning 3,000-plus brands, resolving each one to its operating owner and the decision-makers inside i

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Everbright Digital Prices $8.07 Million Public Offering
Globenewswire_fr

Everbright Digital Prices $8.07 Million Public Offering

Hong Kong, July 26, 2026 (GLOBE NEWSWIRE) -- Everbright Digital Holding Limited (NASDAQ: EDHL) (“Company” or “Everbright”), an integrated marketing solutions provider headquartered in Hong Kong, today announced the pricing of its public offering (“Offering”) for the purchase and sale of 4,293,000 of the Company's ordinary shares, par value US$0.00064 per share (the "Ordinary Shares"). Each Ordinary Share will be sold at an offering price of $1.88 per share. The gross proceeds to the Company from the Offering are expected to be approximately $8.07 million, before deducting placement agent fees and other Offering expenses payable by the Company

Synthesized from 3 sources

Henley support centre celebrates surplus ahead of base move
Henley support centre celebrates surplus ahead of base move
Henleystandard

Henley support centre celebrates surplus ahead of base move

SUPPORTERS of the Chiltern Centre in Henley celebrated registering a surplus of £120,000 in its last financial year. About 20 people including family members, trustees and Mayor Ian Reissmann met at the centre for disabled young adults, in Greys Road, to hear directors and newly appointed chair, David Buckle, speak in the garden at its annual meeting held on Tuesday last week. Mr Buckle is a retired GP from Woodley and worked for the NHS for about 50 years. He is also a trustee for Crohn’s and Colitis UK, which helps people affected by the two diseases and the Stroke Association, which works to prevent strokes and support those who are affected.

Synthesized from 3 sources

Waterstone Financial, Inc. Announces Results of Operations for the Quarter and Six Months Ended June 30, 2026
Financialcontent

Waterstone Financial, Inc. Announces Results of Operations for the Quarter and Six Months Ended June 30, 2026

WAUWATOSA, Wis., July 23, 2026 (GLOBE NEWSWIRE) -- Waterstone Financial, Inc. (NASDAQ: WSBF), holding company for WaterStone Bank, reported net income of $8.5 million, or $0.49 per diluted share, for the quarter ended June 30, 2026 compared to $7.7 million, or $0.43 per diluted share, for the quarter ended June 30, 2025. Net income totaled $14.5 million for the six months ended June 30, 2026 compared to net income of $10.8 million for the six months ended June 30, 2025. Net income per diluted

Synthesized from 2 sources

Psalion Closes Its Largest Fund Yet to Back the Next Wave of Blockchain Adoption
Psalion Closes Its Largest Fund Yet to Back the Next Wave of Blockchain Adoption
Financialcontent

Psalion Closes Its Largest Fund Yet to Back the Next Wave of Blockchain Adoption

SINGAPORE, July 27, 2026 (GLOBE NEWSWIRE) -- Psalion today announced the launch of its third and largest venture fund to date — a USD 50 million vehicle aimed at the next wave of blockchain adoption. The fund is structured as a Singapore-domiciled Variable Capital Company (VCC), managed by Conduit Asset Management Pte. Ltd. (CAM), which is licensed and regulated by the Monetary Authority of Singapore (MAS).

Synthesized from 2 sources

Via Transportation Deadline: VIA Investors Have Opportunity to Lead Via Transportation, Inc. Securities Lawsuit
Via Transportation Deadline: VIA Investors Have Opportunity to Lead Via Transportation, Inc. Securities Lawsuit
Buffalonews

Via Transportation Deadline: VIA Investors Have Opportunity to Lead Via Transportation, Inc. Securities Lawsuit

NEW YORK, July 25, 2026 /PRNewswire/ -- Rosen Law Firm, a global investor rights law firm, reminds purchasers of common stock of Via Transportation, Inc. (NYSE: VIA) pursuant and/or traceable to the registration statement and related prospectus (collectively, the "Offering...

Synthesized from 4 sources